Vivienne Westwood presents a fragrance entitled Cheeky Alice, "the sexier older sister" of the Naughty Alice edition. New Alice is described as a sparkling, mischievous, magical and mesmerizing scent. The fragrance is feminine, provocative and intense. On the top of the composition, gentle lily of the valley awaits before leading you to the opulent floral heart of peony and rose, placed on a wood and musk base. The bottle designed in the style of a magic potion, is decorated with a red bracelet that fastens with two hearts, symbolizing the irresistible magnetism of Cheeky Alice.