Vivienne Westwood presents a new fragrance named Cheeky Alice, "the sexier older sister" of the Naughty Alice edition. New Alice is described as sparkling, mischievous, magical and mesmerizing. The fragrance is feminine, provocative and intense. On the top of the composition, gentle lily of the valley awaits and leads to the opulent floral heart of peony and rose, placed on the woody and musky base. The bottle looks like it features a magical potion, decorated with a red bracelet that fastens with two hearts, symbolizing the irresistible magnetism of Cheeky Alice.