I truly think ACV gummies is a very innovative product, since the flavor of plain ACV is almost unbearable to drink. The gummies are actually delicious, and make you look forward to taking them everyday! I love that they are organic, non-gmo, gluten-free and dairy-free. Great for digestion and daily antioxidant support! Also, they only have 3g or sugar. And taste just as good as the leading, competing brands. Love!