I wasn't aware that Vidal Sassoon has launched a new line of haircare products until recently when I was at Target picking up some beauty items. I decided to give the conditioner a try because the packaging lured me in with 'hydro boost enduring hydrating conditioner,' and surprisingly I was blown away after one use. The formula reminded a bit of a higher end brand I use to use back in the day and loved, so that alone earned it some extra brownie points. I liked how creamy the product was and how it glided through my hair, which is yet another bonus because I tend to suffer from terrible knots even after conditioning, so overall I'm impressed. I will be repurchasing this and trying the shampoo as well next time I'm at the grocery. If you're looking for an inexpensive quality brand shampoo and conditioner duo that locks in moisture to keep your hair feeling hydrated, I highly recommend this!