I have naturally dark brown hair but I favor my black hair! I use this every 4-5 months since you can’t tell when my roots are showing and it works great. The only downfall is I have shoulder length relatively thick hair and I have to use two bottles. It’s worth it though because it leaves hair a lot softer and shinier than most store bought dyes do.
This hair color gave me great coverage! It left my hair strong, soft and shiny. The smell wasn't too overwhelming, though I usually wait outside for processing. It didn't irritate my scalp either. The included conditioner was amazing!
I love coloring my hair and I feel they have made the process very messy and difficult. I like a quick routine with 5 kids that's my only option. I was happy with the coverage but I feel it didn't stand out any different than competitors with the end result.