I wasn't expecting to love this dye as much as I did! I colour my hair every other week or so, and this is the best dye I think I've used yet! It didn't smell awful at all, although it did have that distinct "dye" smell. The conditioner that came with it went in my hair really well! The colour turned out super nice. I put it in over pink, and was worried it would turn out purple (which wouldn't be bad, just not what I wanted). But lo and behold! Dark, dark blue! It also didn't stain which is honestly a life-saver. Even though I dye my hair so often, I'm still super mess! Definitely sticking with this product!