I have been using this over the past 10 days and at first I thought there wasn't any color developing...just because usually the morning after I apply self tanner, I can see all my mistakes! I am not sure if this is just very forgiving or if it's a very slow process. With about 5 uses, my tan is nice and golden and such a perfect shade. I can't even see any areas I messed up! To add context, I am not great at applying self tanner, I always mess up. This foam is light and tinted so you can sort of see it going on. It doesn't take too long to dry and isn't heavily scented. I feel like for each quadrant of my body I have to do 3 pumps, which seems like a lot compared to some other brands that I have used. But either way, I am obsessed!