Serum is an advanced highly active treatment to work in synergy with the moisturizer to follow to dramatically improve the look of healthy young-looking skin. Veneffect has combined the best of our plant-based phytoestrogen technology with another powerful anti-ager from the plant world, oat extract, to give an immediate “tensor” or lifting effect to the skin. Resveratrol, in addition to providing the phytoestrogen benefits, visibly brightens skin, evens skin tone and helps prevent/reduce age spots. Peptides promote the production of collagen, reduce uv damage and strengthen the matrix of skin. Free of silicone, alcohol or fragrance, this serum is a highly active first step in the treatment regimen, working in synergy with veneffect anti-aging moisturizer for longer lasting moisture and firmer skin. Veneffect firming phyto-lift serum is hypoallergenic, non-comedogenic, fragrance free, silicone free, gluten free, and paraben free. Made in the usa. About veneffect: developed by sisters, Rebecca booth, m.d., a nationally recognized gynecologist and hormonal wellness expert, and Cecil booth, a beauty industry expert; veneffect focuses on the way women uniquely age, providing targeted solutions to effectively achieve the look of skin at peak hormonal vitality. This innovative, technologically-advanced skin care collection addresses the aging process in a new way through the use of its proprietary phytoestrogen complex: plant-based molecules that are proven to safely and effectively restore collagen, increase elasticity and help reverse and prevent the signs of aging.