My toddler lives on Mac and Cheese. UGH! As much as I try to make him anything healthy, he always goes back to Mac and Cheese WITH Velveeta. He does not want the organic/all natural cheese that every mom would prefer their toddler to eat. These blocks are great! Amazing idea because when I used to get the original huge block of Velveeta cheese, it would not stay fresh for long, even though I refrigerated it . I do not have to refrigerate these because they are individually wrapped. I make a batch of whole grain elbow pasta for him for the week and when he is hungry I just heat one of these mini blocks on low heat and throw in the pasta. Viola! Done. I also throw in some peas and corn just to SOMEWHAT make it a little more healthy. Nothing beats Velveeta though! The creamy/velvety texture is bomb! No matter what anyone says about this cheese being "fake," it tastes amazing.