We use this cheese when we make tamale dip. It is the thing everyone requests when we go to a potluck. The price of this product has gone up so we've cut its use down to special occasion potlucks only.
This was a great idea that Kraft came up with. Divide the cheese up instead of having large blocks. Great for couples living on their own. It's not any more expensive than the larger block and there is always a coupon for it.
These are a great product, but depending on what you use it for depends on your actual value. If you are a fan of the individual serving and not cutting up a block, these are great. But if you are making a big family batch of something - just get the big one.