This was such a clever idea! Unless I'm serving queso at a get together, I never use anywhere near a whole block of this cheese. The little cubes are so convenient and cute. Its not super expensive, but if I remember correctly, its a bit more expensive than the regular block. But I guess you are paying for the convenience right? I don't eat #velveeta often, but I prefer to get these little individual cubes when I do. They just work so much better!