This cream is very basic, no fragrance added, white in color, but it leaves the skin so supple and soft. I prefer this over the Cerave Moisturizing Cream because Cerave is quite waxy-feeling compared to this, Vanicream is a bit thicker and leaves a tacky feeling on the skin, like it formed a nice occlusive barrier but is somehow now overly greasy or heavy. I love to apply it on damp skin after cleansing my face. Since I switched moisturizers, I now get so many compliments on how my skin is glowing. I also noticed that my face is softer and has less breakouts. It's also amazing for the body too. I don' think I'll ever stop using this product.