I can't believe people don't like this. No, it doesn't taste like Juicy Juice, but it tastes like healthful fruits and vegetables and is certainly sweet enough to be palatable. To me, it has an apple/grape flavor with undertones of the root veggies. I actually crave it sometimes. I can't stand the classic red V8 and am a fan of this alternative (as well as the Carrot-Mango variety). I know it's nutritious and keep some on hand for those days when I'm low on fresh produce.