Urban Decay eyeshadows are on of the few department store brands that I'm willing to splurge on, because I know (from years of use) that the pigmentation, wear-ability, and duration lasts. Sometimes you get what you pay for, and this is no exception. Colors glide on smooth every time and are versatile to where you can apply dry or with a wet brush, as either a liner or full eyeshadow. This palette is amazing with rich colors and plenty of options. Just be sure to wear a really good eyeshadow primer for best results.