I love it! They promise bigger, blacker, badder lashes. This made me chuckle a little bit. But, boy does it deliver. Intense black. Creamy formula, but not thick so it doesn't clump. It applies really well with the full, standard bristle brush. I haven't had any fallout or smudging. My lashes look soo long and they stay curled. The intensity of the black is amazing. I love it! And its cool that the tube is really pretty too.