Personally, I like a palette, because I do like to wear several different eye shadows at a time, and I don't like digging in my makeup bag. I think for an eye shadow palette, this is worth it. IMO, the best bang for your buck is a pigmented eye shadow. If you only wear one eye shadow everyday, then it might not be worth it. But if you like to use different colors, this is the way to go. For single eye shadow colors, Mac is also great.