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Urban Decay Eyeshadow
123 colors available

Urban Decay Eyeshadow

BY URBAN DECAY #13 in Eyeshadow

4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.63 / 5 based on 11,648 Reviews

Product Description

Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put. It is formulated Without: - Parabens- Sulfates- Synthetic Fragrances- Petrochemicals- Phthalates- GMOs- Triclosan The new assortment of shades features bestselling favorites, all new shades, and several shades previously available in past palettes. Packaging was inspired by NYC subway tokens; the chromed gunmetal compact with a clear window allows you to see your shade and pop your shadows out and into one of the new customizable palettes.

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Top Questions See all 319 Q&A

  • How many of you wouldn't mind getting a box full of these to try?!?...5 Answers
  • What is your favorite color?32 Answers
  • What is you favorite eyeshadow palette ? And why ? Urban Decay E...3 Answers
Urban Decay Eyeshadow
Urban Decay Eyeshadow
Reviews (11648)
Q&A (319)
Media (472)
PRODUCT HIGHLIGHTS
  • "You can't go wrong with Urban Decay" in 1 review
  • "if i want buy eyeshadows i always go for urban decay because it makes the best eye shadows.their texture is amazing.their smooth and some are creamy buy this product and you wont be disappointed " in 1 review
  • "Seriously if you want a good product dont be cheap." in 1 review
  • "I always go back to theirs." in 1 review
  • "I have a soft spot for anything Urban Decay." in 1 review
Abigail G.
Abigail G.
3 reviews
I love this eyeshadow! It is so pigmented and has amazing color. It applies so well with just a finger or a brush. I honestly think this is my favorite eyeshadow. I use it quite often, and it's great for whatever look you're going for! I would most definitely buy it again
Traci O.
Traci O.
Burton, MI
81 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Review for: Midnight Rodeo
I got this on a whim when I was at Ulta a while back.  This shade was...so glittery, and not in a good way.  I used multiple different eye primers trying to get this to work for me, and the chunky glitter was just way too much.  Fall out central!  Overall, because of my experience with this shade and the shade lounge, I no longer have an interest in trying the single shadows.  
Brianna F.
Brianna F.
Elmhurst, NY
173 reviews
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Beauty Junkie Expert
Level 3
Review for: Midnight Cowboy (pink champagne shimmer w/silver glitter)
I love urban decay but this eyeshadow was soooo lack luster. The pigment was there, but it was so full of glitter it would crumble when I went to pick up product and the flier wouldn't adhere to the eyes & it would go everywhere
Eva H.
Eva H.
21 reviews
Review for: Blunt
I hate the color but the formula is great just the color missed the mark I am a repeat user of the single shadows but this one is bad like really bad the color is very unflattering and is just not doing it for me  mabey if it wasn't so pigmented it would be better but it's not
Katie G.
Katie G.
24 reviews
Review for: Gash
There is way too much fallout. The size is nice for the price but the quality is not good!
Odalis A.
Odalis A.
17 reviews
Review for: 1985 (metallic fuchsia w/fuchsia micro-glitter)
I really didn't like this product it wasn't very pigment and it was hard to apply and blend on the eyelid
Daphne A.
Daphne A.
20 reviews
Review for: Blonde (pale beige w/pink iridescent shift)
Ugly color I did not like it. Very patchy. Gave me a rash. Tons of fallout. Bleh. Do not waste your money.
Bridget Q.
Bridget Q.
192 reviews
Sub par eye-shadows that I have only experienced terrible pigmentation and blend-ability with. They crease even with my best eye-shadow primer.  I just don't like them at all. My drugstore eye-shadows work significantly better.
sandra c.
sandra c.
Winnetka, CA
31 reviews
Review for: Spike (orange matte)
I've never tried this product but I would like to use it so I can give it a good review
Karen N.
Karen N.
Mount pleasant
20 reviews
Review for: Snatch
Dislike this color wore it once didnt enjoy it ... Um but the brand does have other nicecolors
Annemarie D.
Annemarie D.
Maitland, FL
76 reviews
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Beauty Junkie Expert
Level 3
What is your favorite color?
Bethany P.
Bethany P.
Cartersville, GA
74 reviews
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Beauty Junkie Expert
Level 3
I love Urban Decay and their products, but I've never tried this eyeshadow. How pigmented is it? Does it have a slight shimmer?
Melissa C.
Melissa C.
Williamstown , NJ
57 reviews
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Beauty Junkie Expert
Level 3
Does this brand last all day?
Vanessa N.
Vanessa N.
San Bernardino, CA
6 reviews
Is urban decay shadows good
Angel L.
Angel L.
Dayton, OH
39 reviews
What eyeshadow primer does everyone use?

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