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Urban Decay Eyeshadow
123 varieties available

Urban Decay Eyeshadow

BY URBAN DECAY #11 in Eyeshadow

4.6 out of 5 stars
  • 5 Stars71%
  • 4 Stars22%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.63 / 5 based on 11,804 Reviews

Product Description

Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put. It is formulated Without: - Parabens- Sulfates- Synthetic Fragrances- Petrochemicals- Phthalates- GMOs- Triclosan The new assortment of shades features bestselling favorites, all new shades, and several shades previously available in past palettes. Packaging was inspired by NYC subway tokens; the chromed gunmetal compact with a clear window allows you to see your shade and pop your shadows out and into one of the new customizable palettes.

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Top Questions See all 323 Q&A

Urban Decay Eyeshadow
Urban Decay Eyeshadow
Reviews (11804)
Q&A (323)
Media (484)
  • "You can't go wrong with Urban Decay" in 1 review
  • "if i want buy eyeshadows i always go for urban decay because it makes the best eye shadows.their texture is amazing.their smooth and some are creamy buy this product and you wont be disappointed " in 1 review
  • "Seriously if you want a good product dont be cheap." in 1 review
  • "I always go back to theirs." in 1 review
  • "I have a soft spot for anything Urban Decay." in 1 review
Stephanie J.
West Des Moines, IA
23 reviews
I have this eyeshadow in the shade Midnight Cowboy and I love it! It's a beautiful pink champagne shimmer and with a little bit of sparkle. I use it all of my eye lid when I want to brighten my eyes! I don't find that I ever get any fallout with this shadow and I think packaging is really nice. I actually received this full size eyeshadow from Ulta for my birthday (who doesn't love Ulta?!) I would definitely be interested in checking out more colors in Urban Decay's single eyeshadow line!
Sharkie B.
Los Angeles, CA
34 reviews
First off, LOVE UD. They were my first makeup purchase and naked palettes caught my fancy and Urban Decay, what a delightful name. Purchased several different palettes from Sephora. However, for my hooded eyes, they are decent however difficult to work and blend. They blend beautifully nonetheless! Especially love their smaller naked palettes for contouring nose and eyes; their matte colors are perfect and blend beautifully and match my pale skin so well! Also works well for eyebrows too!
Mahssa R.
Davis, CA
103 reviews
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Beauty Junkie Expert
Level 3
These eyeshadows are definitely in my top 3! Some of my favorite colors include: sidecar, fireball, desperation, and haight. These shadows are very pigmented and when used with the primer potion also from urban decay, last for several hours. These shadows do not crease unlike other shadows. The packaging is cute and simple. They are nicely priced for the payoff and for how long the product lasts. I will definitely repurchase my favorites when I run out! Highly recommend this to everyone!
Megan L.
Marbury, MD
98 reviews
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Beauty Junkie Expert
Level 2
Review for: Lounge (brick red w/green shift)
This is one of my absolute favorite eyeshadow colors EVER. It is a duochrome color, meaning it changes color depending on the lighting and the angle. It is a beautiful blue green shimmer and then changes into almost a maroon color. I can put it all over my eyelid and it looks as if I have used multiple colors. This has been my go to ever since I discovered it. I will say it does not blend out as well as some of their shadows from their palettedls, but it is very pigmented and beautiful.
Marieli S.
Mableton, GA
189 reviews
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Beauty Junkie Expert
Level 4
Extremely pigmented, buttery and amazing through and through. Lounge is a color that I wouldn't typically gravitate towards but I received it in an ipsy bag and love it. It's a duo chrome color that shifts from green to red. Not challenging to blend and the final look is astonishing. Will definitely keep buying these shadows. They are worth the price and me being a cheapskate is saying something if I am willing to pay $19+(depending if single shadow or palette) for an eyeshadow.
Brenda N.
Clatskanie, OR
22 reviews
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Beauty Junkie Expert
Level 2
Review for: Shattered
Shh! What's that? Breaking glass? Your ego? No! It's the rich dulcet tones of shattered gliding across your eyelid. The buttery smooth and luscious texture of this shadow are unrivaled and that on point look you create can never be duplicated. Urban decay are purveyors of the FINEST shadows known to mankind in any of their alluring shades. Don't feel intimidated by the price or locations to purchase their fabulous products. They're worth the trip and every penny spent.
Alex E.
Columbia, MO
85 reviews
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Beauty Junkie Expert
Level 4
I recently got the shadow called "mushroom" from Sephora, and it is wonderful! It's a gorgeous grey taupey black, and it looks great on my green eyes, especially as a lid color. Its got a little shimmer in it as well, and it is very pigmented and opaque. Very creamy, with some fallout, but every shadow has some fallout. Since I received it in a value bag, I did not purchase the shadow for the full price, so I don't think it is worth the $19, but it is very nice anyway.
Mai N.
Huntingtn Bch, CA
28 reviews
Review for: Oil Slick
I love Urban decay for its eye shadows, I reach out for them the most. They are super creamy, and pigment with no fallout, except the glitter shades, which need to be tapped on the lip to prevent fall out.
They last on the lids for more than 8 hours with out primers and are super pigmented and vibrant.
In greens I love loaded and Kush. Loaded is the most beautiful forest green which looks amazing against my dark brown eyes. My favorite for a dark Smokey green eye.
Haley H.
Plainville, MA
40 reviews
I received a full size eyeshadow in the shade midnight cowboy for my birthday gift at ulta and I am in love! The shadow has gorgeous chunks of silver glitter that make my hazel eyes sparkle. It's a great nude base that's versatile for many different looks! The shadow is also easy to pick up and applies beautifully, even on my super oily lids. My only complaint is that the formula is a bit dry, but that could also be due to the glitter. Overall I love this product!
Alexia H.
Tampa, FL
10 reviews
There is one shade that I use as part of my "everyday look" but that is the only one I have purchased. I received a sample and incorporated it into my look and because it is part of my routine now I purchased a full size. While I do love other urban decay products I feel like their eye shadows are slightly over price and break easily. The packaging is cute and I know there is a lot of hype around their "naked" pallet but I'm still wondering if it's worth the money
Annemarie D.
Maitland, FL
78 reviews
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Beauty Junkie Expert
Level 3
What is your favorite color?
Bethany P.
Cartersville, GA
75 reviews
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Beauty Junkie Expert
Level 3
I love Urban Decay and their products, but I've never tried this eyeshadow. How pigmented is it? Does it have a slight shimmer?
Melissa C.
Williamstown , NJ
57 reviews
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Beauty Junkie Expert
Level 3
Does this brand last all day?
Vanessa N.
San Bernardino, CA
6 reviews
Is urban decay shadows good
Angel L.
Dayton, OH
39 reviews
What eyeshadow primer does everyone use?

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