Yes it's worth the money! I used to use the E.L.F primer and for the price it's decent. I don't wear makeup everyday so this primer has lasted me a while. I am wearing it as of right now and no creasing of my shadow!!! I would say that if you use it, in my opinion at least, don't use a lot for the lids. I use a very small amount and it does a good job with it's staying power. Hope that helps!