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Urban Decay Eyeshadow Anti-Aging Primer Potion
4 varieties available

Urban Decay Eyeshadow Anti-Aging Primer Potion

BY URBAN DECAY #2 in Eye Primer

4.5 out of 5 stars
  • 5 Stars71%
  • 4 Stars19%
  • 3 Stars7%
  • 2 Stars2%
  • 1 Star1%
4.56 / 5 based on 4,337 Reviews

Product Description

A 24-hour wear, creamy eye shadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-free. Intensify eye shadows and support antiaging around the eye area with this Primer Potion. This primer lets you prep lids for eye shadows, providing more vibrancy and versatility and all-day, crease-free wear. Its innovative ingredients minimize the look of wrinkles while improving the appearance of tone and texture. Dermaxyl® helps to smooth the appearance of wrinkles, and Kalpariane® supports plumping, firming, and hydrating the skin as it improves suppleness and elasticity. The optical blurring pigments create a subtle, soft-focus effect that instantly brightens up tired eyes and reduces the look of redness, thinning skin in the eye area, and other imperfections. It is formulated Without: - Parabens This coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. With revamped packaging that includes an applicator, it looks more gorgeous and applies with more versatility.

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Top Questions See all 177 Q&A

  • Never tried a primer but I'm wondering if this is worth it or is ...7 Answers
  • does this eye primer give you dramatic changes to your eyeshadow?...5 Answers
  • I have super oily eyelids would this product be good for me?4 Answers
Urban Decay Eyeshadow Anti-Aging Primer Potion
Urban Decay Eyeshadow Anti-Aging Primer Potion
Reviews (4337)
Q&A (177)
Media (126)
Buy on Sephora*
Shasha S.
844 reviews
Beauty Junkie Expert Level 5
Review for: Nude, Nude more...
I loveeee this product. Its long lasting and finshing is amazing.I love this top most brand.This  is one of my favorites brands and with reasonable price.I bought this from macys,jcpenney,walmart stores and it is also available in other stores like Fred Meyer,target,walgreens many.......It gives soft texture on skin. I would definitely recommend this product and brand too.Its better to search for offers before buying.Have different shades of color for different skin tones.I like to visit above stores only to buy this and find offers.It gives fantastic look for party and for simple makeup also.I am kinda shopholic ;) so love to buy and try different products ,brands and shades.It would be too nice if there are some small samples to try before we buy.Shade is just awesome on my skin and hope for others too.It has smooth  texture.I would definitely buy More n more n more...I love trying new products and samples tooooooo.Its bestiest best product I have ever used...
Monica K.
23 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
This eye primer is definitely helpful in reducing the chances of getting raccoons eyes. It’s especially good for liquid liners. I use it daily with my regular eye makeup. It helps keep the color on all day. The only thing I find annoying is that sometimes the primer itself turns into a fine white line on my crease during the middle of the day. I do have oily skin, so it may not stay for as long as people with less oily skin. I use the primer and then dust a setting powered before putting on my regular eye makeup. For someone who basically has her face melting off by mid-day, the primer definitely adds some stability to my makeup.
Madison M.
28 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
I love this stuff so much! The tint helps to cancel out fine lines and discoloration, and the thin consistency sinks into the skin, leaving a slightly tacky finish that is a perfect base. I personally like to set it with translucent powder before I go in with shadow, and my look lasts the entire day, 10 or 12 or 14 hours (I haven't tried it for longer than that, but I'm sure it could go even longer!). The consistency makes it great for layering underneath something like the NYX Jumbo Eye Pencil in Milk, if you want your shadows to especially pop AND some extra insurance that it's not going to crease. It's one of my absolute favorite eye primers.  
Kaitlyn K.
steger, IL
24 reviews
Review for: Nude more...
I was introduced to this product years ago and I swear by it. I have tried out numerous other brands of eye primer and this one is by far the best - I always come back to it! It’s perfect for upkeeping a fierce and fresh eye look all day/night long. I typically pick it up at Sephora - a little goes a long way, and I don’t always wear a full face of makeup, so the travel size does wonders for me personally. However, if I were committed to creating a daily look, I would most definitely opt for the bigger sizes. It’s definitely worth the price; it does exactly what you expect the product to do!
Chelsea A.
Pittsboro, IN
38 reviews
Beauty Junkie Expert Level 1
My favorite eyeshadow primer on the market! First off let's start with the applicator, now it's shaped more like a lip gloss applicator so you would have to use your finger or a sponge/brush to blend it a little further but it allows for easy application! This primer acts as a solid base for any and all eye looks, whether I'm going for a quick flick of liquid liner or a full-on Smokey eye. It holds the makeup in place solidly, even when blending different shadows together. Favorite and will continue to buy every single time!
Kelsey T.
Oklahoma City
19 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
This eye shadow primer will keep up with you no matter what you'e doing. It keeps your eyeshadow in place without creasing or fading. Even though it's not the best for your skin, it can stay on all day/night and into the next day. I love this product and don't plan on using another eye shadow primer. It is a bit of an investment, but it's definitely worth it and you only need a little bit for each eye. I highly recommend this product to anyone who wears eyeshadow.
Jessica H.
25 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
I have been using this product for a while and I am a little disappointed. I have used other UD products and had great results, but this product, in my opinion, is not their best.

Product goes on smooth. I am not impressed with the applicator. Would have preferred a squeeze tube only so that I could just apply with my finger.

Also noticed towards the end of the product was not holding up. I was getting a lot of creasing on my eyelid and transfer from my eyeliner.
Erin C.
Bedford, NH
217 reviews
Beauty Junkie Expert Level 4
Review for: Nude more...
This is an amazing eye primer. I picked up the anti aging by mistake because I’m only 20 but I was surprised about the difference it actually made. My eyelids looked so smooth! Its not a permanent thing, if you stop using it your lids will go back to how they were before. If you have issues with your eyelid wrinkles causing shadow to crease then this is for you! I only took a star off because I hate the want, I like the squeeze tube on the travel size so much better
Melanie M.
Santa Ana, CA
204 reviews
Beauty Junkie Expert Level 3
I have been using the eyeshadow primer for a while now and I really like how this works for me. I don't really see how well this works for anti aging though as I find it to be a little drying on the lids. It does however keep my eyeshadow looks in tact as if I had just applied my eye look, all day. One of the only cons for me about this product is the price. It is quite expensive but if you want to buy a high end primer that works I think this is a great option.
Miranda W.
Florissant, MO
46 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
I love this product. It’s the only eye primer I’ve consistently used for years. It’s so easy to apply with the applicator and then blend out with finger/brush. I get the travel size ones at ulta (I get the travel size because I feel like it lasts so long that a full size would go bad before I could finish it) it doesn’t have a noticeable scent and it doesn’t upset my sensitive eyes. I will continue to use this eye primer !!
Katie B.
15 reviews
I have never used an eyeshadow primer, but heard this primer was amazing. I would love to know if anyone else hs used it and their feelings on this product before I actually try it?
Shi N.
60 reviews
Brought from Sephora because it was extremely cheap. Does it really make eye maker last longer?
Rose B.
108 reviews
Never tried a primer but I'm wondering if this is worth it or is my concealer doing enough to prime?
Madhia S.
5 reviews
Wanted to buy for ages is it any good
Yudelmys P.
['Hazleton ', ''], PA
47 reviews
I want to try this so badd... does it help keep eyeshadow in place for long?

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