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Urban Decay Eyeshadow Anti-Aging Primer Potion
4 varieties available

Urban Decay Eyeshadow Anti-Aging Primer Potion

BY URBAN DECAY #2 in Eye Primer

4.5 out of 5 stars
  • 5 Stars70%
  • 4 Stars19%
  • 3 Stars8%
  • 2 Stars2%
  • 1 Star1%
4.54 / 5 based on 5,431 Reviews

Product Description

A 24-hour wear, creamy eye shadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-free. Intensify eye shadows and support antiaging around the eye area with this Primer Potion. This primer lets you prep lids for eye shadows, providing more vibrancy and versatility and all-day, crease-free wear. Its innovative ingredients minimize the look of wrinkles while improving the appearance of tone and texture. Dermaxyl® helps to smooth the appearance of wrinkles, and Kalpariane® supports plumping, firming, and hydrating the skin as it improves suppleness and elasticity. The optical blurring pigments create a subtle, soft-focus effect that instantly brightens up tired eyes and reduces the look of redness, thinning skin in the eye area, and other imperfections. It is formulated Without: - Parabens This coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. With revamped packaging that includes an applicator, it looks more gorgeous and applies with more versatility.

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Top Questions See all 596 Q&A

  • Never tried a primer but I'm wondering if this is worth it or is ...8 Answers
  • How well does this primer work? Not 100% sure if I want to buy yet7 Answers
  • does this eye primer give you dramatic changes to your eyeshadow?...6 Answers
Urban Decay Eyeshadow Anti-Aging Primer Potion
Urban Decay Eyeshadow Anti-Aging Primer Potion
Reviews (5431)
Q&A (187)
Media (139)
Buy on Sephora*
REVIEWS
PRODUCT HIGHLIGHTS
  • "I love this primer! I haven't used it long enough to tell if the anti-aging is working, but it does keep my shadow fresh looking all day or night, even though I have really oily skin." in 401 reviews
Shasha S.
805 reviews
Review for: Nude, Nude more...
I loveeee this product. Its long lasting and finshing is amazing.I love this top most brand.This  is one of my favorites brands and with reasonable price.I bought this from macys,jcpenney,walmart stores and it is also available in other stores like Fred Meyer,target,walgreens many.......It gives soft texture on skin. I would definitely recommend this product and brand too.Its better to search for offers before buying.Have different shades of color for different skin tones.I like to visit above stores only to buy this and find offers.It gives fantastic look for party and for simple makeup also.I am kinda shopholic ;) so love to buy and try different products ,brands and shades.It would be too nice if there are some small samples to try before we buy.Shade is just awesome on my skin and hope for others too.It has smooth  texture.I would definitely buy More n more n more...I love trying new products and samples tooooooo.Its bestiest best product I have ever used...
Sajra S.
Utica, NY
198 reviews
Beauty Junkie Expert Level 3
Review for: Nude more...
Before, I would put eye shadow on and after a few hours, it was absorbed, creased, and worn away. With this primer, I put it on after I moisturize and let it dry for the most part and then apply the make up. I mostly pat the make up wear I need it with a brush and dab dab dab it into place. After done I blend and then there it stays! ALL DAY. (One thing, if you over apply, you can't take too much off afterwards, so be wary of that. This stuff really holds true!) I have heady lids, so this is even more impressive. Don't over apply either. Just a little goes a long way. I apply from bottom of eyelids all the way up to brow line. I wish I could give it more stars.
Monica K.
87 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
This eye primer is definitely helpful in reducing the chances of getting raccoons eyes. It’s especially good for liquid liners. I use it daily with my regular eye makeup. It helps keep the color on all day. The only thing I find annoying is that sometimes the primer itself turns into a fine white line on my crease during the middle of the day. I do have oily skin, so it may not stay for as long as people with less oily skin. I use the primer and then dust a setting powered before putting on my regular eye makeup. For someone who basically has her face melting off by mid-day, the primer definitely adds some stability to my makeup.
Ty L.
Brooklyn, NY
26 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
I have used this every day for 4 years. Occasionally I will try something else...but I don't know why. This is the standard for a reason. I love this primer. My eyeshadow stays all day, my liner stays all day. I hiked a mountain...my eyeshadow was still there. Also, this helps SO MUCH with color payoff. Not even my glitter shadows flake. I wear this under drag makeup, I wear this under heavy costume makeup. I wear it in the cold, I wear it on a boat. And my eyeshadow doesnt budge or stain my lids. Its cost effective, a tube lasts forever. There is no creasing. 
Newell V.
27 reviews
Review for: Nude more...
Urban Decay is my go to for eyeshadow primer. I’m 40+, so the last time I bought a new tube, I decided to try the anti-aging primer. The consistency and color were about the same as their regular primer.
It worked just like the regular one does for me, HOWEVER, I have a moisturizer I use religiously for around the eye twice a day, so my lids and the area around them are always pre-prepped anyway. If you’re not doing an eye routine, or are just starting to experience your first fine lines (bless your heart), I think this would be a help!
Chelsea A.
Pittsboro, IN
39 reviews
Beauty Junkie Expert Level 1
My favorite eyeshadow primer on the market! First off let's start with the applicator, now it's shaped more like a lip gloss applicator so you would have to use your finger or a sponge/brush to blend it a little further but it allows for easy application! This primer acts as a solid base for any and all eye looks, whether I'm going for a quick flick of liquid liner or a full-on Smokey eye. It holds the makeup in place solidly, even when blending different shadows together. Favorite and will continue to buy every single time!
JAWNIE B.
Easley, SC
105 reviews
Beauty Junkie Expert Level 2
I think Urban Decay has some of the best eyeshadow primers out there. I got the Anti-Aging PP because I read it's better for dry eyelids, while the original is better for oily lids. I've only had it for three months, so I don't see any "anti-aging" benefits from it, nor am I really expecting to. However, as an eyeshadow primer it does its job, and it works really well. It keeps eyeshadow on all day, and it also keeps it from creasing. That's really all I'm looking for in an eyelid primer. I don't see a huge difference between this and the Original PP.
Natalie S.
New Prt Rchy, FL
25 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
Urban decay I primers are really great and are a popular I primer that everybody uses and has. But I feel like they are or not a real necessity and you can use anything else to prime your eyes with specifically but if you have the money for these then you should go get one. And a little goes a long way when you’re using it but also the colors especially for darker people they kind a look a little weird and I’m not even that dark I’m tan the kind a looked weird on my skin color and they feel a little oily on my eyes!
Leighanna M.
51 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
i remember getting this primer in an urban decay pallet box for christmas one year, and i honestly liked it for the loose shadow because it would always get everywhere if you didnt have a primer. i dont use loose shadows much anymore and i use the 3 in 1 too faced hangover one right now so for me that sufficient enough for a primer but definitely recommend this for the loose glittery eye shadows/ loose pigment. its very light doesn't make it look cakey at all, no funky smell. 
Erica H.
20 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
This stuff is a literal magic potion. They're not kidding when they say this product has a 24 hour lasting time. I use it on days when I know I'll be wearing makeup for a long time and it makes sure that the eyeshadow I spend so much time on doesn't budge at all. I've even forgotten I had makeup on and got in the shower with this eye primer under my eyeshadow. I'm not kidding when I say that THIS. STUFF. DOESN'T. BUDGE. I love it, and I will certainly repurchase again and again.
Katie B.
15 reviews
I have never used an eyeshadow primer, but heard this primer was amazing. I would love to know if anyone else hs used it and their feelings on this product before I actually try it?
Shi N.
61 reviews
Brought from Sephora because it was extremely cheap. Does it really make eye maker last longer?
Rose B.
Nashville
128 reviews
Never tried a primer but I'm wondering if this is worth it or is my concealer doing enough to prime?
Breanna A.
Whittier , CA
87 reviews
How well does this primer work? Not 100% sure if I want to buy yet
Madhia S.
5 reviews
Wanted to buy for ages is it any good

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