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Urban Decay Eyeshadow Anti-Aging Primer Potion
4 varieties available

Urban Decay Eyeshadow Anti-Aging Primer Potion

BY URBAN DECAY #2 in Eye Primer

4.5 out of 5 stars
  • 5 Stars69%
  • 4 Stars19%
  • 3 Stars8%
  • 2 Stars2%
  • 1 Star1%
4.53 / 5 based on 5,717 Reviews

Product Description

A 24-hour wear, creamy eye shadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-free. Intensify eye shadows and support antiaging around the eye area with this Primer Potion. This primer lets you prep lids for eye shadows, providing more vibrancy and versatility and all-day, crease-free wear. Its innovative ingredients minimize the look of wrinkles while improving the appearance of tone and texture. Dermaxyl® helps to smooth the appearance of wrinkles, and Kalpariane® supports plumping, firming, and hydrating the skin as it improves suppleness and elasticity. The optical blurring pigments create a subtle, soft-focus effect that instantly brightens up tired eyes and reduces the look of redness, thinning skin in the eye area, and other imperfections. It is formulated Without: - Parabens This coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. With revamped packaging that includes an applicator, it looks more gorgeous and applies with more versatility.

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Top Questions See all 616 Q&A

  • Never tried a primer but I'm wondering if this is worth i...8 Answers
  • Is this primer good to prevent oily eyelids? If not, what...6 Answers
  • I have very fair skin and am looking for a new eyeshadow ...1 Answers
Urban Decay Eyeshadow Anti-Aging Primer Potion
Urban Decay Eyeshadow Anti-Aging Primer Potion
Reviews (5717)
Q&A (190)
Media (146)
Buy on Sephora*
REVIEWS
PRODUCT HIGHLIGHTS
  • "I love this primer! I haven't used it long enough to tell if the anti-aging is working, but it does keep my shadow fresh looking all day or night, even though I have really oily skin." in 401 reviews
Sajra S.
Utica, NY
219 reviews
Beauty Junkie Expert Level 3
Review for: Nude more...
Before, I would put eye shadow on and after a few hours, it was absorbed, creased, and worn away. With this primer, I put it on after I moisturize and let it dry for the most part and then apply the make up. I mostly pat the make up wear I need it with a brush and dab dab dab it into place. After done I blend and then there it stays! ALL DAY. (One thing, if you over apply, you can't take too much off afterwards, so be wary of that. This stuff really holds true!) I have heady lids, so this is even more impressive. Don't over apply either. Just a little goes a long way. I apply from bottom of eyelids all the way up to brow line. I wish I could give it more stars.
Natalee O.
Temecula
28 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
For eye primers, I’ve always used the Urban Decay Primer Potions because my first high end eyeshadow palette was the Urban Decay Naked2 Eyeshadow Palette, and this palette was MADE to be used with that primer. But I’ve also used tarte Shape Tape Contour Concealer as an eyeshadow primer.
For this specific product, I’m not sure if it’s actually helping my eyelids to be anti-aging or not. I have noticed a difference.
Tip: I have oily skin, and whenever I use eyeshadow primer, I always set my eyes with setting powder or a transition eyeshadow color that matches my skin. When you do that, the eyeshadow becomes more blendable.
Ty L.
Brooklyn, NY
34 reviews
Beauty Junkie Expert Level 2
Review for: Nude more...
I have used this every day for 4 years. Occasionally I will try something else...but I don't know why. This is the standard for a reason. I love this primer. My eyeshadow stays all day, my liner stays all day. I hiked a mountain...my eyeshadow was still there. Also, this helps SO MUCH with color payoff. Not even my glitter shadows flake. I wear this under drag makeup, I wear this under heavy costume makeup. I wear it in the cold, I wear it on a boat. And my eyeshadow doesnt budge or stain my lids. Its cost effective, a tube lasts forever. There is no creasing. 
Chey K.
Everett, WA
19 reviews
Review for: Nude more...
This primer is amazing. Using this certain primer allows the eyeshadow to be applied smoothly on without any harsh marks. Also it's able to stay on throughout the day and nights. In the day time I don't sweat as much, but I do work as a swim instructor and even though I go under the water for some reason my eyeshadow is still on. Therefore, you can definitely assume that when you go out at night with your friends and you get sweaty due to dancing your eyeshadow will be still intact :). Basically, it's perfect for any occasion :) (Day and Night)
Newell V.
27 reviews
Review for: Nude more...
Urban Decay is my go to for eyeshadow primer. I’m 40+, so the last time I bought a new tube, I decided to try the anti-aging primer. The consistency and color were about the same as their regular primer.
It worked just like the regular one does for me, HOWEVER, I have a moisturizer I use religiously for around the eye twice a day, so my lids and the area around them are always pre-prepped anyway. If you’re not doing an eye routine, or are just starting to experience your first fine lines (bless your heart), I think this would be a help!
JAWNIE B.
Easley, SC
109 reviews
Beauty Junkie Expert Level 2
I think Urban Decay has some of the best eyeshadow primers out there. I got the Anti-Aging PP because I read it's better for dry eyelids, while the original is better for oily lids. I've only had it for three months, so I don't see any "anti-aging" benefits from it, nor am I really expecting to. However, as an eyeshadow primer it does its job, and it works really well. It keeps eyeshadow on all day, and it also keeps it from creasing. That's really all I'm looking for in an eyelid primer. I don't see a huge difference between this and the Original PP.
Natalie S.
Tampa, FL
36 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
Urban decay I primers are really great and are a popular I primer that everybody uses and has. But I feel like they are or not a real necessity and you can use anything else to prime your eyes with specifically but if you have the money for these then you should go get one. And a little goes a long way when you’re using it but also the colors especially for darker people they kind a look a little weird and I’m not even that dark I’m tan the kind a looked weird on my skin color and they feel a little oily on my eyes!
Leighanna M.
51 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
i remember getting this primer in an urban decay pallet box for christmas one year, and i honestly liked it for the loose shadow because it would always get everywhere if you didnt have a primer. i dont use loose shadows much anymore and i use the 3 in 1 too faced hangover one right now so for me that sufficient enough for a primer but definitely recommend this for the loose glittery eye shadows/ loose pigment. its very light doesn't make it look cakey at all, no funky smell. 
Erica H.
20 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
This stuff is a literal magic potion. They're not kidding when they say this product has a 24 hour lasting time. I use it on days when I know I'll be wearing makeup for a long time and it makes sure that the eyeshadow I spend so much time on doesn't budge at all. I've even forgotten I had makeup on and got in the shower with this eye primer under my eyeshadow. I'm not kidding when I say that THIS. STUFF. DOESN'T. BUDGE. I love it, and I will certainly repurchase again and again.
Cassidy** W.
Grafton, WV
27 reviews
Beauty Junkie Expert Level 1
Review for: Nude more...
I really enjoy using this primer when my eyelids are more dry because I find it to be very moisturizing and more emollient than some of my other eyelid primers. It has a good stick to it so that it can grab onto shadows nicely and make sure the eyeshadows have a lot of pigment when applied. If you have naturally very oily eyelids, I can see this primer not being that best for you because of how moisturizing it is, it may crease throughout the day for you.
Katie B.
15 reviews
I have never used an eyeshadow primer, but heard this primer was amazing. I would love to know if anyone else hs used it and their feelings on this product before I actually try it?
Shi N.
63 reviews
Brought from Sephora because it was extremely cheap. Does it really make eye maker last longer?
Rose B.
Nashville
128 reviews
Never tried a primer but I'm wondering if this is worth it or is my concealer doing enough to prime?
Breanna A.
Whittier , CA
88 reviews
How well does this primer work? Not 100% sure if I want to buy yet
Madhia S.
5 reviews
Wanted to buy for ages is it any good

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