Urban Decay is one of my favorite makeup brands. They seem to be on the pulse of makeup trends.
I love this stuff, it is rare to find something that truly does what it says it will, and this stuff delivers.
It goes on easily (A little goes a long way) and it just mattifies from the moment it is applied. I always ALWAYS wait at least 5-10 minutes after applying for it to dry down before applying any makeup or anything else to the face (bb creams, foundations, blush, etc etc). I use this every day especially in my tzone which can get shiny, and this helps tremendously to keep that shine under control.
Great product, highly recommend for those with oily skin or oily tzone. You do NOT need to apply to your full face if you have dry cheeks or dry skin anywhere else.