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Urban Decay Build Your Own Palette

BY URBAN DECAY

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars19%
  • 3 Stars5%
  • 2 Stars2%
  • 1 Star1%
4.64 / 5 based on 451 Reviews
!Sorry, this product has been discontinued.

Product Description

A collectible, customizable palette for convenient travel. Urban Decay’s redesigned shadows pop out of their compacts and into customizable Build Your Own Palettes to create the ultimate travel-friendly collection. Choose from their massive selection of nudes; vibrant hues; and deep, dark shades to create your own unique combination, then swap out all four whenever the mood strikes. While the Build Your Own Palette is here to stay, this design will only be available for a short time, so get it while you can! All Urban Decay Eyeshadows feature their Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power, and blendability.

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Top Questions See all 25 Q&A

  • It looks amazing !!! How many colors can one choose?1 Answers
  • Omg this is amazing news how do you get your own palette 1 Answers
  • How does this work?? I've never seen this!😱2 Answers
Urban Decay Build Your Own Palette
Urban Decay Build Your Own Palette
Reviews (451)
Q&A (9)
Media (15)
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REVIEWS
PRODUCT HIGHLIGHTS
  • "I love this because you can choose your favorite colors to put in here! They have one of the best quality eyeshadows that are easy to blend and are pigmented." in 25 reviews
  • "I really like the urban decay build your own palette because you can pick the colors that you really like. It is very easy to apply and I like it better than a lot of other eye shadows that I've tried. The product is long lasting, definitely more so than some others." in 18 reviews
  • "omg i love urban decay and this is just as wonderful <3 i love this color and i loveeeeeee the palette building your own and taking eyeshadows on the go <3" in 2 reviews
  • "Their eyeshadows last a long time and dont smear or crease at all." in 1 review
  • "Urban decay is really known for perfect palest and having this will help keep all palest together and organize great product " in 1 review
Megan M.
Oak Ridge
258 reviews
Beauty Junkie Expert Level 4
This is a really convienent tool put out by urban decay. It is a metal square tin that opens up to reveal four spots to hold shadow pots. The urban decay shadows easily snap into place in the spot and pop back out so you can interchange them if needed. I have a couple of these empty holder times and each one holds the shadows I use most often. You can build a palette anyway you want and as often as you want. Idk if it will hold shadows by a different brand or not, I only have urban decay shadows in mine. This makes it much easier to find a color that you are looking for instead of having to dig thru a bag to find it. This was a great but simple idea that has been really useful. This is one of mine pictures below. There is no rhyme or reason as to why those colors are together but I have mine grouped in each palette according to frequency used and I use this one quite a bit
Brittany C.
Pasadena, TX
237 reviews
Beauty Junkie Expert Level 3
This is one of my favorite products when it comes to Urban Decay other than the actual makeup of course. This is a great way to build your own custom pallet and to ensure that you can do touch-ups wherever you are without having to Lug around 10 different cases
Jennifer S.
34 reviews
Beauty Junkie Expert Level 2
Urban Decay Nirvana Build Your Own Palette
What's better than collecting four of your favorite gems in one cute Urban Decay Palette? Well the gems in this scenario are Urban Decay single eyeshadows or Moondust eyeshadows.

I am always reaching for my UD custom palette because it has four of my favorite colors that I can use alone or use with other palettes. It's truly a palette that I can look at and see art. Even the empty tin palette is lovely and has a large mirror which makes makeup on the go convenient.

Urban Decay is also a cruelty free company which is important to me.

That being said, building this palette was a labor of love...and money. Not only are Urban Decay single shadows top quality, but they're also high priced. Being cost prohibitive is the reason I have only 5 single shadows. I knew what I was getting into when I chose to purchase the first single and the empty tin and I will most like purchase more eyeshadows from UD in the near future.
Britt H.
Westfield, PA
88 reviews
Beauty Junkie Expert Level 2
This product is nice for people who use the same eyeshadows pretty much everyday because you can buy only the colors you personally would use instead of getting a pallet and only use a select few and not know what to do with the rest of the colors. You can buy this product at Ulta beauty, it is expensive. But it is high quality eye shadow and they have a number of different colors to pick from there is something for everyone
Marlena S.
482 reviews
Beauty Junkie Expert Level 5
The Build-Your-Own Palette is really the best if you love UD's eye shadows. I personally think it's a better value than just buying a palette every time one comes out because realistically, no one ever uses all the shades that come in a palette. There's usually 3-4 that you really love, 1-2 that you'll experiment with, and the rest you ignore. Customizing your own palette according to your taste will save you money. Especially if you're a working MUA.
Kaylin S.
Appleton, WI
155 reviews
Beauty Junkie Expert Level 4
I'm not wild about these palettes. I bought one because I wanted to keep all my single UD shadows in one place, but I found the packaging to be bulky and not all that well made. My palette didn't close tightly or secure enough for me to feel comfortable tossing it in my makeup bag. I was pretty disappointed, and ended up throwing away the palette and putting the shadows back in their original compacts.
Retta G.
Ashtabula , OH
115 reviews
Beauty Junkie Expert Level 3
I love this. For $10 you can have a super cute home for you're most used urban decay single shadows. I have the original line, moondust and vintage xx and this is designed to fit them perfectly. This is also great for travel. I can't wait for them to release a new design because I didn't like the newest one. Also wish they would release one that comes with a limited edition shadow like the moon flower one I missed out on. My mirror did fall off so I had to super glue it back in place. No issue since.
Debbie T.
Wasilla, AK
18 reviews
Beauty Junkie Expert Level 1
I like that they offer the option of building your own pallete. you get to choose your colors and what works for your skin tone without having to buy shades that arent right for you and your life. The packaging is great and I would recommend it to others
Lindsey E.
New York, NY
254 reviews
Beauty Junkie Expert Level 4
This was such a cool idea and I love how easy it is to snap shadows in and out. I know that a major complaint people have about this is that it's too bulky, but to me, that makes it even better because it can take a slight beating in a bag and still protect the good inside.
Cali F.
San Antonio, TX
24 reviews
Beauty Junkie Expert Level 1
By far my favorite pallet, because I GET TO DESIGN IT. How many times have you only used one or two colors in a pallet you spent big bucks on? Well that won't happen here because you get to customize the colors you want and the best part is when you run out you don't have to buy a whole new pallet you just replace the color with the same or a NEW one!
Could it be any eye shadow?
Claire H.
25 reviews
Beauty Junkie Expert Level 3
I need recommendations for a really good, eye shadow palette please, either build your own or with a really good colour range in one palette. I have a few with beautiful colours but the pigmentation payoff just isn't great and I would love one go-to palette with everything I need. Warm and cool tones, a good colour selection, not just naturals, good transition shades and a good mix of mattes, satins and shimmers. Thanks in advance!
Justine L.
West Boylston, MA
31 reviews
Beauty Junkie Expert Level 2
How does this work?? I've never seen this!😱
Emily O.
Las Vegas, NV
18 reviews
This seems like a genius idea! I've always loved a few of the Naked 1 palette colors but not enough to purchase the entire palette. So is it $18 PER eyeshadow you put in it?
Gloria K.
Goleta, CA
83 reviews
Is Urban Decay worth the price? It is very expensive :/ but I've heard good things about them!

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