I had thought about getting this since it has come out but I wasn't too sure about the matte. I did finally bite the bullet and bought it. I was shocked that it did last all day and made my face look so natural. It was a very smooth application it was and it wasn't on the red side. But I have to say be careful if you are very heavy handed, I learned that the hard way. It can also used as a contour shade pending on your skin tone I've been having a lot of fun with this bronzer since i have gotten it.