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Urban Decay 24/7 Glide-On Eye Pencil
46 varieties available

Urban Decay 24/7 Glide-On Eye Pencil

BY URBAN DECAY #7 in Eyeliner

4.5 out of 5 stars
  • 5 Stars65%
  • 4 Stars24%
  • 3 Stars7%
  • 2 Stars2%
  • 1 Star1%
4.51 / 5 based on 16,559 Reviews


Creamy, forever-lasting, award-winning and waterproof, 24/7 pencils delight you with lush tropical hues, deep metallics, and unusually vibrant neutrals.

The best Eye Pencil ever, ever, ever! Never before has a pencil this creamy and brilliant been waterproof, too. Velvety-soft, this never-before-seen formula stays soft and creamy for blending (about 30 seconds), then dries down to a long-lasting finish that WILL NOT budge. Line eyes with a hint of color or go for the full artistic, multi-hued effect with the wide selection of lush tropical hues, deep metallics and unusually vibrant neutrals. Incredible with Urban Decay Eyeshadows! 

Created with 50% moisturizing ingredients suspended in a sophisticated waterproof formula, 24/7 Eye Pencils offer long-lasting color and a dreamy, creamy feel when applied. With Jojoba Oil, Vitamin E and Cottonseed Oil.

When your 24/7 Eye Pencils start to get dull, use the small barrel of our Grindhouse Double Barrel Sharpener to grind them back to a perfect point.

Urban Decay is beauty with an edge™
Urban Decay is 100% cruelty-free.

Pro Tips:

To keep your 24/7 Eye Pencils sharp, use our Grindhouse Double Barrel Sharpener. Grindhouse has two barrels: the smaller one fits our 24/7 Eye and Lip Pencils, and the larger one fits our thick-barreled 24/7 Concealer Pencils, 24/7 Shadow Pencils and Super-Saturated pencils. 

We created Heartless, a light frosted pink, as a multipurpose shade—so it’s more than just an Eye Pencil. Put it anywhere you want to brighten and highlight for an illuminated look (like the inner corner of the eye, the brow bone or the cheekbone).

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Top Questions See all 865 Q&A

Urban Decay 24/7 Glide-On Eye Pencil
Urban Decay 24/7 Glide-On Eye Pencil
Reviews (16559)
Q&A (264)
Media (346)
  • "Best for waterline! it literally stays on for 24/7" in 2014 reviews
  • "I got the black pencil in a kit with primer potion from Sephora. I always try different type of pencils to see which one will stay on all day/night. So far, this eyeliner has been doing that. It goes on and stays on, which i love. It is a little creamy so if you have oily skin, you might need to set it with a black eyeshadow" in 1644 reviews
Katy F.
West Palm Beach
251 reviews
Beauty Junkie Expert Level 4
Review for: 24/7 Glide-On Eye Pencil- Perversion more...
Now this one! This product is honestly a dime a dozen! You don't find your tried-and-true products every day and this is one of them! I use this on my waterline to tightline my eyes and it's very black and it's very Inky for a pencil form and it stays very black on your waterline which is surprising! I also have to use it when I do a smokey eye not just for the waterline but also on my lower lash line, it doesn't dry very fast it gives you about 30 seconds to a minute I would say to smudge it around and if you're going for an intense look or a very smoky look it's the perfect pencil! If I do a black smokey eye on the outer corners of my eyelids I just use this pencil and then smudge it and it looks stunning!! I think everybody likes to have a good water line pencil and no one ever knows where to find it well here it is! If you don't like a slower drying kind of a pencil needs gel eyeliner if you don't like intense and if you don't like to tightline then you're probably not going to like this, but if you do want those things then you're going to love this! I personally just don't see how you can possibly beat the formula they already have it's so different than any other I cancel I've ever used in my life and I have used a lot! I probably have about four of these in my purse and 10 laying around my house! To me this is a staple I would highly recommend it I love it and I give it a 5 without a doubt! Urban Decay 24/7 Glide-On Eye Pencil
Megan M.
Oak Ridge
324 reviews
Beauty Junkie Expert Level 4
Review for: Urban Decay 24/7 Glide-On Eye Pencil Set - No Color more...
My box is a different variant of this but bar code scan search pulls up this item. I attached picture of my box. This is available at Ulta for 30 dollars, however I got a steal on it at their website for 15 dollars! One pencil is 20 dollars and I got 3 at less than that. The three colors included are perversion (blackest black) rockstar (shimmery eggplant) and midnight cowboy (pink/nude glittery). If you have never used Urban decay eye pencil, you are missing out on the absolute best pencil available. I use no other. It glides on like a dream. I can go from corner to corner, in one fluid motion, and I'm left with a perfectly even lined eye every time. Even better, it doesn't budge. It stays on thru anything and everything and doesn't fade, run or rub off. The claim is 24 hour wear and even though i don't ever wear makeup for 24 hours, I know it holds up for 14 hours. I think it would hold up to it's 24 he claim. It's also not impossible to remove at end of day which is also great. It comes off easily with makeup remover wipe. This is a great starter set or if you already use this product, you can't pass up three pencils for 15 dollars either!
Fahren W.
Myrtle Beach, SC
75 reviews
Beauty Junkie Expert Level 3
I absolutely love love love Urban Decay, and love their 24/7 glide on pencils! They are fabulous! I buy my eyeliners from Ulta beauty or online from Urban Decay directly. But if you do go in to Ulta beauty you get to really swatch all of the many many different shades, and honey, are there so many diverse shades to compliment any eye look! A selection way bigger than any other makeup brand has to offer! Not only are all of the gorgeous colors amazing in itself and impressive, but the quality of these eyeliners are amazing! These ARE pencils that have to be sharpened, but please don't let that scare you away or take that as a con, because it's actually genius! By being able to sharpen it, these eyeliners get the finest point than any mechanical pencil could achieve, giving you a more precise line or application! Also, even though you have to sharpen it, I swear to you that you really do get more product out of These pencils than other mechanical ones! Also, some of the colors are versatile like the naked heat new eyeliners could be used as lip or eye, or they have a color called "heartless" that is a staple in my makeup bag because it gives an iridescent pink color that's also perfect for highlighting the brow bone, and Brown's or black perfect for brows. And when UD says 24/7 glide on pencils-these fit that description in every way. They glide on smooth, very easy to apply, never cakey or creasing and don't ever budge or run down for hours!!! Also, I have extremely sensitive eyes that cannot take harsh or cakey liners that flake or go into your eye because I previously had a scratched cornea, and these eyeliners are literally of the very few that don't irritate my sensitive eyes. Also, they last forever, and never will dry out on you like the IT Cosmetics no tug gel liners, or laura Gellar mechanical pencil, or even Lorac's front of the line GEL pencil (I have tried so many brands). The only other liner I would keep repurchasing or using would be the other 24/7 liner pencil by Urban Decay, made for the rim or waterline. Those are literally waterproof and the best I've ever had. These pencils are a must have & Urban Decay did such an amazing job with these eyeliners. I would absolutely recommend these to others!
Kristy R.
51 reviews
Beauty Junkie Expert Level 2
Review for: PERVERSION more...
This eyeliner is so good! The pencil is a gel based formula that is super soft and feels so smooth when applying. You barely have to press down and you get tons of color with no tugging. The color Perversion is a great everyday matte black. The pigmention is crazy and it's a great matte black that will look good on anyone. I use this product a few different ways on my eyes. Sometimes I use this just like I would any other eyeliner and line my upper lash line. You'll want to end it at your eye's end though because the tip is not small enough to elongate the lash line or do a winged liner look. I also use it to tightline my eyes. I love using the product this way. Since it's soft it won't rub or agitate your inner eye and it just effortlessly glides on. It's wonderful to help darken the outer corner of the inner eye where your eyelashes can look sparse because you're able to see the natural color of your inner water line. It's a really great trick to know to give yourself the appearance of fuller lashes. Plus it's super easy to do, it barely takes any time, and the color stays put all day! Just a tip: after you've tightlined one eye, don't blink for about 20-30 seconds. This allows the eyeliner to fully dry so it won't transfer onto the waterline of your bottom lash. I use this to line my bottom lash line as well. It's nice to have that bit of time before it completely dries down so you're able to smudge and blend it out along your lash line. The one thing I don't like about this product is the way it sharpens. If you aren't careful you'll end up sharpening off a lot of product or maybe it's just my sharpener...maybe I should try another one and see if it does the same thing. it's really not a big deal though. This is a bit of a pricey eyeliner, but I definitely think it's worth the money. I'd like to buy every color they make, but that would add up too fast!!
Andie A.
Las Vegas
15 reviews
Beauty Junkie Expert Level 1
This pencil in the color Perversion (blackest black) is the best. It is far superior to any other eye pencil I’ve tried. The texture is honestly like butter lol. It glides on so easily, never pulls at the skin on my eyes, and truly does stay all day. I usually use this on my waterline. I have tried the Urban Decay Waterliner pencil, but I couldn’t tell the difference. I switched back to this one because I sometimes use it to line my eyes as well.
I have tried other pencils, but none of them have the staying power that this one does. My eyes water constantly and it always messes up my makeup. But once this pencil dries, it truly does stays all day.
My only complaint is that the texture is so creamy that you constantly need to sharpen the pencil. If I used this for more than my waterline every day, I don’t think it would last me very long.
Katy F.
West Palm Beach
251 reviews
Beauty Junkie Expert Level 4
This guy right here is one of my tried and true staples! I LOVE THIS PENCIL! There us just no other that can compare! It's soft and it's creamy so when you apply it to your lower lash line or upper lash line you have about 30 seconds to a minute to smudge it and it just looks gorgeous to make it even better you can very easily apply it to your waterline and actually stays there! This is a necessity when doing a smokey eye! And I love tightlining so I have to have this pencil my two favorite shades are perversion and walk of shame perversion makes your eyes nice and dark and gives you that pop and walk of shame is like a ivory color and it makes her eye very bright you look very rested and youthful. The formulation is just unbeatable! This eyeliner deserves like 25 Stars!
Adrienne S.
Pinehurst, NC
91 reviews
Beauty Junkie Expert Level 2
Review for: Anatomy more...
I initially wasn't really attracted to any of the three eyeliners that were released in the Basquiat collection, but I found the shade Anatomy on sale in Ulta a couple months after the initial release and decided to give it a try - I'm so glad I did! Typical reddish eyeliners can sometimes make people look weird/sick, but this is more of a brownish-red and is now one of my favorite eyeliners I own! I love to apply it to my waterline to top off a colorful eyeshadow look. Even though I didn't decide to try this eyeliner until I found it on sale, after I've tried it and used it a lot, I now definitely feel like it would be worth even the original full price. Definitely highly recommend this product!
Sarah O.
Washington, DC
53 reviews
Beauty Junkie Expert Level 2
Review for: PERVERSION more...
First I would like to say that I have used this eyeliner only a handful of times and I received it by using point perks at sephora so it is a sample size. Is is a very creamy eyeliner which makes it easy to apply to the waterline and does not tug on the eyes. Pros: This eyeliner from Urban Decay has so many color options. It glides on easily and does not pull on the eyes. It is very black. Cons: For me personally, it smudges on my lower lash line really bad. This happens especially if it is humid or raining. (Some of this is to be expected) This smudged and ran worse than any other eyeliner I have ever used. Not 24/7. Overall Opinion: There are tons of people who love this and makeup is personal. If you are interested in trying it, try to get it through point perks or get a sample before splurging for the full size. Just because it isn't the best for me doesn't mean it won't work out for you. I still use this on days I do simple makeup with only eyeliner, mascara and a lipstick. Be sure to go in store to try it out for yourself. Also, something to note is that these pencils need to be sharpened. This isn't a deterrent for me because I personally prefer it.
Alex S.
172 reviews
Beauty Junkie Expert Level 3
Review for: MILDEW more...
Urban Decay makes some of my favorite eyeliners. The color selection is extremely vast and everyone can find a liner that steals their heart!

The formula on these liners is super, super creamy. These really do Glide on your eyelid. No pulling or tugging! They are extremely pigmented and work well on the lid. On the waterline, some colors require building. The best way to build this liner up in the waterline is to apply a layer, wait a minute (a whole minute) for it to dry, and apply another layer. 3 passes usually gets the job done.

The liner in shade Mildew is one of my favorites. It is an olive green with some gold micro glitter. In the photo you can see it on the eyes. It is so flattering and really makes my eye color pop.

Really love these liners and think that everyone should have at least one!!
Betty B.
45 reviews
Beauty Junkie Expert Level 1
Review for: DEEP END more...
I bought this eyeliner after trying it in the store because of the rich color and it had such a smooth application. It felt and looked great when I tested it on my hand. However... when I wore it on my eyes, it faded away very quickly and smudged a lot. I wore it on my top and bottom lashes- half way through the day the liner was smudged all over my lower lids (not a good look!), and by the end of the day, most of what I applied was pretty much gone! Based on all the positive reviews for this eyeliner I'm wondering if maybe it's just this shade that's a problem? If so, it's a shame because the color is gorgeous and I really like the way it looks when it is first applied. It just doesn't seem to stay put or last very long.
Christine T.
Staten Island, NY
196 reviews
What is your favorite color liner to use?
Blanca C.
182 reviews
Do these last long for you guys?
Carlie W.
6 reviews
Will it stay on all day without fading? And will it come off easily with makeup remover wipes?
Paula H.
5 reviews
It works well?
Ashley B.
23 reviews
Is Urban Decay cruelty free?

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Urban Decay 24/7 Glide-On Eye Pencil
Urban Decay
Urban Decay 24/7 Glide-On Eye Pencil