Up&up echinacea is a standardized herbal extract. Echinacea is native to north america and has been used by the plains indians for centuries. Echinacea is one of the world s leading herbs for immune system support.** **this statement has not been evaluated by the food and drug administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Up&up echinacea contains no gluten, artificial flavors, artificial colors, preservatives or lactose.