I have purchased these brushes several times at Target in the two or more counts. I will get the if I'm in a pinch and I can't go for a "better" brand at that moment. It is an effective toothbrush, but I don't find the 'soft toothbrush' to be that soft. And you need to read the package carefully. The whitening toothbrush contains latex so if you are allergic (like I am), be careful. The package says "rubber whitening bristles"....and it is natural rubber (which is latex).