This shampoo is very very strong. If I leave it on for a few minutes it will turn my hair purple. If you like a more subtle look I recommend mixing it with a non purple shampoo to dilute it. Smells nice

This is without a doubt my favorite purple shampoo. It smells amazing and it counteracts the brassiness that I get from hard water and styling. I continue to purchase this product time and again.

I like this a lot. they used this in my hair at the salon and i bought it after that. it has a very grape smell to it which is why the loss of a star.