I'll never forget walking into my sisters home the first time after she started using Snuggle Blue Sparkle 3X fabric softner, her whole house had a fresh pleasant smell to it. When she told me what she used I went out right away and purchased this fabric softner for my laundry. I've used a number of softners, alot of them have a great scent but as soon as I dry my clothes in the dryer I'm left wondering where the fresh scent went. Not with this fabric softner, the scent stays for days, and freshens my closets, my whole house if I'm washing linens. I'm often surprised by how strong the scent is after washing clothes, it's a strong but pleasant smell that stays for days.The directions are simple, I tend to add a little extra even though I don't need to. I've used so many watered down fabric softners but Snuggles Blue Sparkle liquid pours a thick creamy liquid that's far from being watered down. I love this scent so much I've even used it as a fabric freshner. I add this to a spray bottle half water half fabric softner and spray throughout my house, I'm amazed at how fresh everything smells! Overall this has to be one of my favorite softners, because of the long lasting scent.