Ivory Snow Powder - The ONE Gentle Care Detergent for ALL your Fine Washables Use in the Gentle Cycle. Now concentrated into a smaller box so you can use 1/3 less. Pure Ivory Snow is made for whites, brights, darks, multicolors, delicates and all sensitive fabrics. Ivory Snow cleans without using harsh chemicals and rinses away. Box made from 100% recycled paper . Questions? Comments? Call.