only until I got married. My husband won't brush with anything besides Colgate Total, and I did not feel like buying 2 brands in our household. Since switching to Colgate, I can't say that my teeth can tell a difference, but I have not had cavities since my adult teeth grew in. However, my husband insisted on the proven clinical studies demonstrating the effectiveness of Colgate Total. With that said, we are not sure if Advanced Total has an advantage per se. In my humble opinion, the cost of Colgate Total is not significantly much more for Colgate "Advanced Total", so I have opted for the supposed extra benefit of being Advanced. I definitely prefer any product that targets teeth whitening (2 birds with 1 stone, right?).
As for the price, the price is fair. According to the other reviewer, Walmart sells this same toothpaste at 54 cents/ounce plus tax, so the Amazon Subscription Price is a few cents cheaper. Regardless, purchasing this on Amazon saves not only on tax and shipping but also driving time and gas. I wish the money savings were more but the time/hassle savings for an everyday consumable item is priceless.
Overall, I'd recommend this toothpaste to my friends and family. If you want to save money but not sacrifice quality, then the sister product called Colgate Total will be your best bet. By the way, sometimes the 5.8 ounce tube is cheaper than 7.6 ounce tube, but at this point in time the price per ounce ends up being the same. In the long run though, less tubes = less waste = more convenient for self and better for the world.