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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,504 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23504)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
jessica B.
261 reviews
I LOVE This place!! I Wish there was one in my town! They have plenty of tester's, and Tons of makeup, skincare, nail polish, etc. Everywhere from drugstore to high-end products. Its like a candy store for kids, but Not! =)
Jasmin P.
San Antonio, TX
115 reviews
Walking into this store is like heaven for anybody who loves beauty products!!!!!
I could walk around this store for hours...and it's not even that big!!!
They have a large variety of products and brands, it's truly amazing and awesome.
paula s.
Cedar City, UT
4 reviews
Ulta offers both high end brands and drug store brands. They have frequent coupons that you can use on your order. Their rewards program is great, all you have to do is sign up and then buy products. Each dollar counts as a point, certain point amounts equal dollar amount that can be taken off of your order.
Claudia A.
San Antonio, TX
34 reviews
I love that they have everything in one place! I love my department store makeup but then there's also items I love from my local drugstore and this place has it all. Even high end nail polish brands. I also love they have a rewards program and a lot of times have gifts and free items with certain purchases.
Jennifer A.
Sun Valley, CA
35 reviews
I love buying all my makeup from ULTA!!

They carry so many brans...whats great with ulta is they always have a deal, promo, or a gift with purchase going on, which makes it that much better. They also have a reward program, so with every dollar you spend you rack up points which give you money back to shop!!
Gina B.
14 reviews
I would go there everyday and shop if I could and they have great sales that other stores just don't have unless they are on clearance they also give coupons at times. So glad they came to my town I'm sure they are all so.
Tiffany T.
56 reviews
Ulta doesn't compare to Sephora in customer service, but they do send out coupons with good deals so it's worth shopping there. They could improve their stores by offering free samples like Sephora and being more organized.
Brittani S.
Lansing, MI
84 reviews
I just found about about this store! I am so in love. My whole paycheck goes to this store. I am obsessed with finding new products and promoting them. I love trying new things and this store has so many options for everyone.
Holly F.
Lansing, MI
17 reviews
I love how at Ulta, everything is in one store and its so convenient. Its really nice to be able to ask questions about products and get knowledgeable answers. They also mail out a lot of coupons if you sign up for their rewards program, which makes it more affordable for some of the salon items I like to buy.
Katie T.
Carrboro, NC
18 reviews
I personally purchase a mixture of high-end and drugstore products. Ulta is perfect for me as I can get nearly every product I use here! I always go in with coupons if I'm buying items they work for. Their rewards program is nice too! I love that I can always get samples in store or online when I buy things!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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