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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,446 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23446)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Dorinda C.
Brooksville, FL
94 reviews
I love going to ultra , I'm like a kid in a candy store .. Especially when there having a good sale ... I like when they do there special 30 days of deals and everyday a different brand has a special deal ( too faced, urban decay, benefit)
Nicole A.
Salisbury , MD
46 reviews
I really like that Ulta sells high end makeup in addition to the makeup you could find in drugstores. We don't have a local Sephora so I always go to Ulta to try things out before I buy. I can't get out of there without spending at least $50!
Makenna P.
20 reviews
Ulta is the place that I always go to buy make up. They have a huge selection of nail polishes and brands. I always go to the clearance section first and usually always find something I want. They put stuff in clearance if it has either been opened or is the last in its stock. It is the perfect place to go for all your make up needs.
Carolyn S.
Frisco, TX
93 reviews
Large selection of make up, nail, and hair products. Great high end and drug store brand names. Although the lower end brand names tend to be pricier than just going to the drug store themselves. I mainly shop for the the higher end products.
Erica C.
Gambrills, MD
59 reviews
I love Ulta. Mostly because they have high end brands along with drug store brands. They also have lots of hair products. Another plus is all the free samples you get at checkout. However, my Ulta always seems to be sold out of what I need most!
Dinorah R.
N Arlington, NJ
113 reviews
This store has everything I need for my beauty regiment. Great prices! I love coming here. I stopped liking Sephora because of its overbearing smell of perfume, snobby employees, and terrible atmosphere. Ulta is the ultimate place to go!
Danika  C.
N Las Vegas, NV
40 reviews
Ok, so I looooove Ulta. They carry higher end products, such as Dior and Urban Decay as well as drug store brands like Maybelline and NYX. Ulta also has their own brand of make-up that if you haven't tried yet, get out there and try it now!!
trish s.
Green lane, PA
296 reviews
Great prices, and if you're a member you get points from your purchases that you can use towards other purchases. I got my NAKED2 pallet from there and used points towards it so I got it at a cheaper price! My number one go-to beauty store!
Angie L.
New Bern, NC
82 reviews
EEEEEEEEEEE. Every time I walk into Ulta I'm like a kid in a candy store. Love love love this place. Bye bye paycheck, hellooooo beauty products I totally "need" RIGHT NOW.
Jeniffer W.
Smyrna, GA
61 reviews
You can get higher end and drugstore brands all in one place! And they pretty much always have some kind of coupon (usually $3.50 off of $10). The Ulta brand products are actually quite nice as well. I love their polishes and lip crayons.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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