Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,408 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23408)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
monica g.
National City, CA
5 reviews
I have recently discovered ulta, and i have no idea how i never seen it before. They always have sales going on and the customer service is great in store. I love the fact that they have both drugstore products and higher end all in the same place! i found a new p;ace to shop at!
Renee W.
Cleveland, TN
57 reviews
I love the variety of Ulta's eyeshadow colors. They are beautiful and last all day (with the base of eye primer). I also like the shadow applicators and makeup brushes I've purchased there. The convenience of a one stop shop is perfect, because they've got it all under one roof!
Jennifer m.
Marietta, GA
3 reviews
The online store is fabulous. You can find all the best brands, there's always a good sale, and the interface is super easy to navigate. The physical stores are a different story. Ulta must hire the meanest, snarkiest, rudest people to work at their locations. They don't recommend products, they won't help you find anything and they're so hateful. I wish they would overhaul their employees.
Brandi W.
73 reviews
This is every woman's dream place. If you're not near a Sephora, Ulta is your closest safe bet. Everything from hair care products to designer makeups and perfumes. Be careful- it'll burn a hole in your pocket :) I could spend hours in here and still continue to find things I want
Christina K.
Cedar Grove, WV
293 reviews
I love Ulta they always send coupons In there papers In the mail. I always find a new shade of eye shadow or find a new color of eye liner. I love the lip gloss and listicks. They have really good hair products.
Holly S.
Draper, UT
10 reviews
Love this store. Has all the brands so it's awesome to go in and get everything you need from hair products, makeup and personal products, If only they carried feminine pads and toothpaste. Only bad things are yes occasionally snooty sales person or going in for makeover and walking out looking horrible. They don't have enough makeup trained people. Otherwise favorite one stop girl shop.
Rebekah M.
Florence, SC
38 reviews
Ulta always makes me feel welcomed. The employees are always so nice and helpful. More than anything, I love ordering online. Free samples with every order? Yes, please! Add that the the "free gift with purchase" items and you can really rack up the stuff at a steep discount.
Morgan M.
Whitestown , IN
18 reviews
I love ulta! although their salon services are very pricey! They have a pretty decent rewards program. Also if you ask about their referral program for the salon they will give you cards to hand out which give you $20 dollars of your service and your friend $15 off of theirs!
Sara H.
153 reviews
Best haircare selection compared to any other beauty store. Their make-up selection is good, but I do not like that you can't get samples compared to other beauty stores that allow it. If I'm going to spend big bucks on cosmetics, I want to know that I'm going to like them.
Abbigals F.
24 reviews
Ulta is my one-stop-shop for all my makeup, hair products, etc. Not only do they have great deals and constant sales but they sell everything from drugstore products to name brands. I adore Ulta and am proud to say I shop at their store and use their name brand (Ulta Makeup).
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us