Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,327 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23327)
Q&A (195)
Media (405)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Ashleigh J.
10 reviews
Most products are good and has a wide range of prices and brands. The staff is friendly and usually willing to help. They given me great advice on everything from the best straightener for my hair type to the best brand of eye makeup for contact wearers. Love this store!
Sarah G.
Orlando, FL
83 reviews
I love the selection of this store and how huge it is. However, they are missing some of the makeup brands Sephora has, such as NARS. Also, the workers aren't very hands-on, which can be nice but it seems like there just aren't that many around. Maybe that's just my Ulta.
Shakis D.
310 reviews
Badge Icon
Beauty Junkie Expert
Level 5
My go to place when Sephora isn't around. I also love that they sell things that Sephora doesn't have. They have a wide variety of nail polish, makeup, hair tools and more. A great place to shop indeed. They also have coupons in their flyers and they send them via email as well.
Brittany B.
Greenville, SC
8 reviews
Very nice store, with a lot to chose from. They not only have the high end makeup, but also makeup you can find at any drug store. They have a great rewards program, and I was sooo happy to see next year you will get a free gift on your birthday month! Go check them out!
Kiara R.
110 reviews
This is my favorite place to purchase makeup/hair needs. They have awesome deals all the time unlike Sephora, and there reward system is amazing. The employees are always helpful and pleasant.
Julie G.
Chicago, IL
15 reviews
Ulta stores are showing up all over Chicagoland. They have a wide assortment of products which is helpful. Sign up for their catalog or membership program and you will receive points for your purchases and get weekly coupons off your purchases over $10 (for the $3.50 coupon). Customer service is definitely lacking though. And they are often out of products you want.
Jennifer G.
Alameda, CA
165 reviews
I love this store. I like that I can find both drug store and highend all under one roof. They have great sales all the time. That can be a good or bad thing... ;) Love their points program!
Myrna P.
391 reviews
I love Ulta. There are hardly any around me but once I see one I have to go. They have both inexpensive and expensive choices in makeup and they sell my favorite makeup brushes -Real Techniques. I also like that they have a great selection of tools for hair and nails.
Joelle W.
Mobile, AL
11 reviews
Ulta is like the Walmart for beauty products.
The carry everything from Cover Girl to Mac.
It's a one-stop shop for makeup.
They even have their own brand, which is pretty good.
Ashleigh C.
Waco, TX
27 reviews
Ulta is amazing! They will most likely have any beauty product you are looking for, and on top of that, if you sign up for their emails, they always have coupons and will update you on sales!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us