Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,357 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23357)
Q&A (195)
Media (405)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Emily H.
44 reviews
Great store - love the website and shipping was faster than originally estimated. It's nice you get good, free samples with your order, a birthday gift during the month of your birthday if you sign up for rewards, and prices/products are a bit more reasonable than other similar retailers.
Shalyn C.
Atlanta, GA
26 reviews
I LOVE ULTA! I mean if you use make up like I do, who wouldn't? Ulta is such a fantastic store and has literally all of your makeup needs at varying prices. It always has the latest and the greatest and you can always find what you're looking for as far as your makeup needs right at Ulta.
Jessica h.
Central, SC
99 reviews
I love Ulta, I recently started shopping there and now I go at least twice a month. They have everything a girl cold need to make her self look the absolute best. I frequently shop on the sale rack because those products are still good the store just needs to make room for more inventory.
Amber M.
Moscow, IA
93 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I really like Ulta stores and love that they sell higher end makeup, their own line of makeup, and drugstore makeup. I wish they had more coupons and/or deals available to customers. They also have a great hair product assortment, so this basically a one-stop shop for me most of the time.
Marisol S.
El Paso, TX
11 reviews
Points, points points! If you haven't already signed up with Ulta Rewards, you really should. I find it best to earn rewards on products that have double or even triple the points. Once you get a certain number of points, they convert them into cash and it goes towards your next purchase.
Tanya M.
Maplewood, MN
15 reviews
Ulta is seriously my favorite store to buy all my beauty needs. The staff has always been super nice and friendly. I also order online a lot and all my stuff has been nicely packed and shipped safe to me. I love all the free stuff that I also get from Ulta. The reward program is the best.
Ashley M.
33 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love Ulta. I can literally spend hours in there. I real love all of their sales and promos, but with you could use coupon codes on their high end products. A lot of the time, I can't use the coupon codes they give me because my items don't qualify. Other than that, I have no complaints.
Jenni K.
Springdale, AR
15 reviews
Another one of my go to stores! This tends to be where I buy some of my higher end products, as I live in Arkansas and we don't have high end stores here. They have a great selection of smash box and hard candy at my store. I wish my store would carry some other brands like bigger stores.
Kennedy M.
15 reviews
Badge Icon
Beauty Junkie Expert
Level 1
Ulta always has every product I need and use daily. It is my go to beauty store for makeup, brushes, hair care, and gifts. I love how organized the store is and how helpful the staff is in helping me find the perfect shade. The prices are affordable and the product selection is wonderful.
Maria G.
253 reviews
Badge Icon
Beauty Junkie Expert
Level 5
ulta is great its closer to my house so i go there when i dont want to drive all the way to sephora. the service is great and i think the favorite thing i get is my ABH stuff and real techniques stuff. the only thing is sometimes the store is a little cramped but other than that its great
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us