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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,402 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23402)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
7 reviews
Ulta has a great selection of makeup, fragrances and more. Something's may be pricey but there are also really good deals too. I know when I go shopping there, there are a lot of options for everything the staff is also very helpful. In my opinion at is a great place to shop for beauty products
Marie f.
40 reviews
Wow! Ulta is an awesome beauty and cosmetic store. Some may say it's expensive, but if you look carefully you'll find items that even teens can afford. I recently got an Ulta in my neighborhood and it's really awesome never had a really bad experience. Nice store and good selection of products
Josie O.
Roseville, CA
87 reviews
They have great products that are high end and drug store all combined. They have coupons that arrive in the mail on top of their rewards card. However, their staff is really rude and very unhelpful. Almost stuck up - plus their make up artists have nothing on the MAC, Benefit or Sephora staff.
Derrika W.
Memphis, TN
792 reviews
I love ulta. Every time i go to the store the employees are always so helpful and nice. I love that they offer a rewards program as well. I shop there a lot so its nice to get a little back. Its great that they not only have high end make up and hair products but they have regular name brands that you can pick up at walmart or walgreens.
Jennifer S.
Warwick, RI
184 reviews
I was excited to visit this store, heard many great things, but when I went I found myself very underwhelmed. I love nail polish and makeup, but everything seemed so overpriced and most of it I could get at the local drugstore cheaper. Maybe it was just the store near me, but I wasn't impressed.
Erin M.
53 reviews
Ulta is a great company that likes to reward its frequent customers using a point system that doesn't have many choices when earning a reward so far. They could use a great improvement on their point system here. I so far have earned a level 3, which doesn't give me many options to use my coupon.
Crystal C.
Santa Rosa, CA
24 reviews
Every time I walk into an Ulta I get greeted! The staff is always super friendly. I really like all the options in products and different brands! I've shopped at a few Ultas and the only thing they tend to have in common is their disorganization and lack of stock. Some have so many "try me" samples which I LOVE, but others don't. Not all Ultas are made the same! You can sign up for coupons and rewards card.
Aimee M.
St Petersburg, FL
14 reviews
My favorite place to purchase make-up! I usually order online since the Ulta store is quite a few miles away from me. They always have great deals and most of the high end make-up brands come with a free gift. The Ulta brand products are also great. I recently purchased their foundation brush and crease brush and not only were they affordable, they work amazingly well. I would definitely recommend to anyone.
Katherine W.
Norfolk, VA
4 reviews
This is my go to beauty store where ever I go. They carry a huge selection of beauty supplies. From head to toe, Ulta's got it! I love that they carry both high end products and drugstore items. I use a mix of both, so to find it in one place is great. I can never just walk out with one thing.
sky k.
121 reviews
I have been a fan of ulta since I started recieving store coupons with my Sunday paper! Ever since then I always stop in there when I need something - sometimes I will wait for a sale or do some price shopping. I love using their rewards program and shopping during their 2x and 3x point events!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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