Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,307 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23307)
Q&A (194)
Media (405)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Andrea R.
Palm City, FL
100 reviews
Badge Icon
Beauty Junkie Expert
Level 4
My all time favorite make up store. They have a huge selection of drug store and high end products to choose from. I love that they have a salon and eyebrow bar. It's the total package as far as buying hair care and cosmetics. The employees are friendly and store is always clean. I also love their new point reward system.
merri B.
Garland, TX
49 reviews
I like Ulta. They put out beautiful circulars that keep you up to date on new products and sales. They usually have a $3.50 off coupon and several times a year offer a 20% off coupon. They carry drug store brands as well as department store brands. They do have a huge assortment of haircare products too. The staff is pretty knowledgeable and friendly. My only complaint is that sometimes the stock gets very low and they run out of items.
Miranda H.
Addison, IL
20 reviews
I like the Ulta offers the best of both worlds. I love the fact that I can go in and get my favorite L'Oreal lipstick, and then go grab an Urban Decay eye-shadow to go with it! I also love the fact that they have NYX!!!! The staff can sometimes leave more to be desired, however, I've had some great people helping me too.
Veta G.
Roanoke, TX
8 reviews
Ulta is the best of the best in makeup and beauty stores! Affordable prices and a huge selection of products. I adore that they give you free samples with every purchase. They always have a great sale going on, and I am always getting coupons in the mail. I order online from Ulta, and have never had a bad experience!
Juliza G.
13 reviews
Ulta is the best!!! I love all the deals they have and I looove all the Platinum perks! Granted you have to hve spent 400$ the previous year in order to become platinum. All your purchases give you points and you can accumulate those point and end up with a couple hundred dollars in store credit! Its amazing
Tamika J.
Clarksville, TN
14 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Everything is in this store! Fragrances, makeup, cosmetics, hair products, etc... I love Too Faced and Beneficial products and it is great to know I do not have to go far to get it. Carols's Daughter is sold here! Ulta's makeup brushes and makeup brush cleaner are great! NYX has wonderful lipsticks! I love ULTA!
Carlee A.
Dothan, AL
148 reviews
This is for sure a good place to get all your makeup needs! They can be pricey but they usually run really good sales so its not that bad! Sometimes I can find things cheaper here when they are on sale. I like to shop here!
Melissa C.
Fort worth, Tx
89 reviews
This is by far my favorite store to by makeup at! I love how they put high end makeup on clearance and make it affordable. I do have to search through the clearance to find good discounts but it is so worth it. I also love their makeup artist. They are very knowledgeable not in just make up but also skin care.
Kelsie L.
Williamsport , PA
57 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I love Ulta. The fact that I can get drugstore and high end products here makes me happy. The people who work here really enjoy their jobs I feel like. They're always friendly to me and willing to help when ever. I think it's cool that they also have salons and brow bars. It's a one stop shop for any beauty lover
Haley C.
Winston Salem, NC
52 reviews
I love Ulta for makeup shopping! Their prices for "drugstore" makeup are much cheaper than at the drugstore! They also sell brands that aren't sold at regular drugstores like NYX and Essence. I also like the ambiance that comes with the store vs target, walmart, or drugstore beauty aisles, if you know what I mean!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us