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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,443 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23443)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jennifer Z.
88 reviews
I love shopping for makeup here! They have many brands from drug store to high end makeup! It's convenient because they have makeup artist on deck from various brands & they help me get the makeup I am looking for or inform me on new makeup that I am willing to try. They have a reward point system & coupons. :) who doesn't love saving money?
Alyssa L.
Woodbridge, VA
44 reviews
This is by far my favorite place to go for my beauty needs and the prices are great! It's one stop shopping. Even their brand makeup is great. I absolutely love their makeup, especially their foundation. I love that it changes to match your complexion. The customer service is great too! Everyone is so friendly and know most of the products.
Catheryn C.
183 reviews
A great beauty-dedicated store that offers both prestigious and drugstore brands. It has plenty of makeup, skin care, hair, and fragrance options so you'll be sure to find what you're looking for. They always have sales on drugstore brands, hardly on prestigious brands, but they do offer, especially around the holidays, great value sets
Lynnsey R.
201 reviews
I absolutely love Ulta! I get about 75% of my makeup and skin and hair care products here. They always have a wide selection, and the prices aren't terrible. Signing up for their rewards program usually comes with a monthly $3-5 off coupon. Also their store brand of products is pretty good! I'm loving their Twice as Nice Mascara right now!
Caroline P.
47 reviews
Ugh. A wannabe Sephora, sneaky company, with unhappy and unhelpful employees. I try to avoid going at all costs. However, the majority of their products are good quality, which is the only reason why I'm giving them three stars.
Carol C.
Bronx, NY
147 reviews
ulta is a great store love that you have too section the cheap and the expensive side. I think that this is what make ultra special you can have the too thing in the same place. the store are big clean and they help you when you have questions
Cassie R.
34 reviews
Ulta is a really good store to shop at! They offer different services like a brow bar and a hair salon. Every time i have walked into an ulta, the employees immediately acknowledge me. It's just nice to have that acknowledgement right at the door. If I start looking at something an employee will also ask if I need help, which is great!
cynthia a.
46 reviews
I love this store because you can fin pretty much everything from drugstore, to high end makeup I just love it, plus that's where I purchase all my brushes one of my faves is from real techniques I totally recommend for you guys to check them out. And we cant complain they always have great sales from a $3.50 off of a $10 purchase or more.
Hannah S.
138 reviews
I have only been to Ulta once, and it was a fabulous experience! The workers were quick to help, even when I wasn't actively seeking it out. I love the makeup products that I purchased and plan on going back many more times in the near future!
Rachael B.
Grovetown , GA
33 reviews
Definitely my favorite make up store, it has a good mixture of drug store make ups and higher end make up brands. They always have good sales, deals and even great free gifts with purchase. I am a proud member of the platinum club and enjoy the free dollars off of my purchases. Also love their line of cosmetics, particularly their mascaras!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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