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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,496 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23496)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Haley V.
27 reviews
If i could live in this store i probably would! they have everything you could possibly need for all products related to beauty! the only thing i don't like is the fact that recently they stopped carrying anastasia beverly hills hypercolor mascara! i think the company stopped making it which makes me sad. :( but other than that, i buy almost all of my makeup products from here or sephora.
Amy D.
Myrtle Beach, SC
81 reviews
This is the place to shop for everything you need regarding beauty care. They have a huge selection and a ton of variety in their products. I like that you can find practically anything here. They have a rewards card as well which gives you points when you purchase products.
Shelby C.
80 reviews
I absolutely LOVE this store! I have a members card and get points for every dollar I spend and the perks you get with the points are amazing! They have wonderful makeup, hair products, and body care products! And also a wide variety or brands! There are certain brands that can be expensive, but honestly they are worth it! Especially the hair products! Overall, I think this store is great.
Amy W.
Tunnel hill, GA
73 reviews
I went into this store for the first time a couple months ago and all I could say was "Wow!" They have so much stuff its crazy. I was in there for over 2 hours and probably would have been more but they were closing. This store is amazing and has tons of products to choose from...from high end to drug store brands. I definitely suggest this as a great store to shop at. (like if you agree)
Leticia F.
Palmdale, CA
211 reviews
I love Ulta even though i can find stuff to be a bit pricier than sephora. They carry so much stuff that you wont find in a regular beauty supply store. They also have a Ulta rewards program where you get points when you shop there. They also give you a monthly coupon of $3.50 off a purchase. I also like that they have a salon in my Ulta along with a Benefit Brow Bar to get your eyebrows done.
Roxanne W.
Houston, TX
39 reviews
I love Ulta as a go to for beauty products, but I really feel like the hidden gem is their salon. They do everything - hair cuts, color, blowouts, styles. And the prices are all amazing. I've always left very pleased with my hair and I can't believe how affordable it is.
Delilah M.
San Jose, CA
43 reviews
Love Ulta!! When I go there I know I will leave one Happy Customer. Not only do they carry high end cosmetics they also have drugstore products. Love that they offer a wide range of cosmetics, hair and fragrance products. They offer rewards and always have coupons/ sales.
Samantha I.
169 reviews
Love walking into Ulta, just gives me a burst of happiness. I just wish I could buy every item in there. I like that there are very knowledgeable staff who know what there selling. I am not that big into makeup and how to actually do different techniques and so forth so when I go into Ulta I feel that I am able to trust someone to show me what would look best. I will always SHOP HERE!
Christina C.
San Antonio, TX
17 reviews
I usually visit ULTA once a month around paycheck time to check out the clearance items. The salespeople and makeup artists on hand always seem to come out of nowhere, but nothing I can't handle. If you let one of them know that you'll find them if you have questions, they'll leave you alone. I purchase my perfumes, handy travel-sized items, and a few items on clearance most times.
Kimberly K.
Monterey , CA
157 reviews
NEVER will I go back to this place. I was a big fan of the Ulta near me in TX, but when I moved to GA and I needed an emergency haircut I thought I could trust the stylists there. NO! The lady screwed my hair up so bad. I walked out of there bawling my eyes out. The merchandising team needs to make there stores a little neater and not so junky. I just get overwhelmed walking in here!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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