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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,508 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23508)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Amanda F.
Lincolnville , ME
527 reviews
I love Ulta so much. I love that they sell high end products as well as the inexpensive products that can also be found at Target, etc. I wish their rewards program was a little more generous (I have to spend $450 before becoming a platinum member??!!) but they always have great sales and coupons available.
MacKenzie B.
104 reviews
This is my favorite store to shop at! The fact that they have not only expensive name brand stuff it great! And the people there are so nice and willing to help! Even though I am a cosmetology student I have such a hard time finding the right foundation and concealer color to use and the girls there have helped me so much. (: I just adore this store. I wish i had way more expendable income so I can buy everything I want there
Jany I.
123 reviews
Oh ulta. This store is great. They have high end and drug store items. Your one stop shop for everything beauty ranging in any price. I love having options. And their point system is not too bad. The only thing I dislike is that at the end of the year they reset. But other than that, it's a great store.
Jessica G.
Kevil, KY
12 reviews
I love my make-up and product. I enjoy Sephora because it not only has the professional brands but also over the counter brands. In addition, there are more affordable options. Unlike Sephora, they offer coupons and discounts. THough I enjoy Sephora, I think that the environment of Ulta is less harsh than Sephora. I don't like how they do not have department store brands. At least Sephora carries my Clinique mascara.
Taylor C.
Poughkeepsie , NY
6 reviews
I really enjoy their product selection and can usually find what i need. However i feel that the customer service is a bit lacking as there are often very few employees working.
Jacqui E.
40 reviews
I loooove Ulta! I go ever couple of weeks or at least once a month when I get the coupon in the mail. I like their sales and the free samples when you spend a certain amount. I recently got a whole bunch of freebies and it was pretty exciting. If you don't know where to look it could get pretty pricey but I shop clearance or use coupons or their deals so it's okay. Someday when I have the $$ I want to try out their salon :)
Elizabeth R.
48 reviews
I love ULTA it's my go-to for anything beauty related! I practically live there because even when I don't have a lot of money I can still find something great. I appreciate that even though they carry high-end products they also have drugstore ones as well, their store brand is always on point and very low-priced. Sales-people are always wonderful and in the chance I stop at the salon I always leave satisfied with my hair!
Alicia P.
s hackensack , NJ
62 reviews
I have an ulta right across from my job which is very dangerous! i absolutely love this store and the rewards card that they have. of course i have reached the platinum level so my points will never expire. i love trying new products and seeing new offers they have. when i purchase something i usually always get a cute sample which helps promote different brands. love this store, love the products and love the rewards card!
Cambria S.
Pensacola, FL
297 reviews
I'm pretty cheap when it comes to certain items of my makeup. And so I never went in here. I went in for the first time about a week ago and it changed my life forever. It's so beautiful. I love how one side had drugstore items and the other side had like tarte and naked and Anastasia. It was nice. And the employees were great!
Mikayla H.
117 reviews
In my experience, the workers there have been rude, and unhelpful Every time I ask a worker for a color match, it has been wrong. One time I went to get my hair cut there, and they cut it way too short, and the woman doing it kept scratching my neck with her fingernails- NOT worth $50, I can get a better cut at Fantastic Sams. If they weren't the only place near me that carried my Nyx and Too Faced, I'd never go there
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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