Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,504 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23504)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Melissa D.
178 reviews
Ulta really wants to give their consumers a great value! They provide many combinable coupons and discounts for you to get at least 3.50 each purchase of 10 dollars or more! That's awesome!! Hair salon is pricey for the girls that work their. Most are right out of beauty school. Other than that love their sales!!
Christine G.
Norwalk, CT
30 reviews
I love this store. I hate myself for going in here sometimes because I always feel like I spend SO much money. I never go in with a list, unless its a few things, and then I leave with half the store. I could spend all day in there so its a good thing I do not work there. I think they have something for everyone including the person who may not be able to afford the high-end makeup, but still wants to primp themselves. I think it is great!
myia v.
87 reviews
Ulta is hit or miss.. Sometimes they have really kick ass deals, Other times just priced higher than other stores. Sometimes you get really good services, Other times no service at all. Sometimes they have there "freebie give ways" sometimes they don't. Sometimes they give you samples.. Sometimes they don't. For real Ulta.. What are you doing? Seems like NONE of your stores or employees are on the same page, working for the same goal.
Jenny B.
285 reviews
Ulta is my sanctuary! I love to go browse the cosmetic heaven once a week so that I can buy new treats for my beauty care. I love that I can purchase high end lines and drugstore items in the same place. They have all my hair, makeup, nails, and equipment needs covered. I usually take a fruit water or tea into the store with me and pursue the aisles looking for new things to try. I also like that they send me coupons in the mail, that always encourages me to pop in for more!
Laura E.
Vestavia, AL
104 reviews
I had my first Ulta shopping experience and bought my first product there recently. I like the idea of the rewards card, although I'm not sure how it works. I'm sad that I didn't receive any free samples or free products like you do after shopping with Sephora. However, the employees at Ulta were friendly and let me shop as I pleased. They have a huge selection of products and I was easily able to find a product I had researched for online.
Megan K.
Little Elm, TX
149 reviews
I love Ulta! I just love how they have a bit of everything under one roof. I can go in to do some Christmas shopping and literally find something for everyone. Great designer brands, as well as some of the over the counter, drugstore brands, I like that they are both there to compare price and colors, etc. Makes it easier to decide what to splurge on and what not to. They offer super great sales, and a good amount of coupons! Great ads too!
Snaely K.
Salisbury, MD
41 reviews
I love shopping in Ulta. It's so organised and well put together. What don't love is their over priced store brand. My mom bought me a box with Ulta brand make up and honestly, the quality was no better than the barbie compacts that I got as a kid for dress up. The lipstick was waxy, the eyeliner was translucent and the shadows only last about 5 minutes before wearing off. I can't believe that they would line their shelves with that junk.
Jenna F.
Patuxent Rvr, MD
88 reviews
I don't live that close to an Ulta (30 minutes), so when I get the chance to go, it's a treat! Their prices are a little higher, but it helps when they have BOGO 50% off and when they have coupons. Half the time I go here, I just walk around and see what's new. I love that they have high end and drugstore products.
Erica R.
8 reviews
I cannot sing their praises high enough. Just a wonderful place to shop. The workers that the one I visit more often are super friendly and helpful, but no too up in your face. The selection is amazing, the deals are great. I love that they always have coupons to use, and their newly revamped rewards program is excellent. My only con would be that I wish they would keep the more popular items in stock better. A great store, highly recommend.
Claudette W.
12 reviews
I bought Bare Minerals eyeshadow powder from there. It was great. I also plan on buying men fragrances for my hubby and restocking of my hair products. They have so much to offer.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us