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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,489 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23489)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Hollie P.
kennewick, WA
81 reviews
I love Ulta. I recently learned about it and we had one here so I went. My life is changed forever. They have so much variety. I love that they have highend and drugstore makeup all in one place. They also have a savings card where you earn cash back. Who doesn't love that. I recently did a deal where I bought $20 in ultas cosmetics and i got a makeup bag filled with $88 worth of their products. It was great. I tried stuff I had not tried before. There makeup is really nice quality and long lasting.
Lindsey Z.
Pittsburgh, PA
446 reviews
I went to ulta for the first time ever yesterday and I was blown away. I loved the layout of the store and how much bigger and easier to move around it is than Sephora. Also everyone was so friendly and helpful. My absolute favorite part was that I can get all my favorite drugstore brands as well as my name brand stuff in the same place. I will definitely be back!
Stephanie T.
Fall River, MA
325 reviews
I have recently had some really great experiences at Ulta, but I'm giving them a B because the first several times I went there they were SO rude. I did quite a few surveys before they started to improve. I also went to a different Ulta and finally got better customer service, so it could have just been the culture at that particular store. I like that they have both prestige and drugstore cosmetics as well as salon products. Everything is very organized and they tend to have very good promotions.
Keisha N.
Indianapolis, IN
18 reviews
The thing I love about Ulta is that you can get high and low end stuff all in one place. They are also always having sales on drug store makeup too which is nice. My only complaint is that I have never seen Milani and some other brands I like in there.
Jessica W.
187 reviews
I would give ulta a B. I love trips to ulta. Something about being able to try-before-you-buy and knowing that on top of that you can return the product if you don't like it.. is really nice. I don't like to spend a lot of money on high end makeup unless I know I have that satisfaction guarantee. Ulta always does a lot of really good sales and deals, especially around the holidays. I give it them a 'B' though as I've had a lot of terrible experiences with employees there. Couldn't get much help.
Catherine A.
Bay Saint Louis, MS
2 reviews
Ulta is like makeup heaven on eath. They literally have every beauty product imaginable there. I usually only shop there when I have a gift card because it is kind of far from my house, but if it was closer I would probably be in there everyday!
Nicole C.
Peoria, AZ
130 reviews
Great shop for your high-end fragrances, cosmetics, hair products and other fun little tools for beauty. There is also available all of the drug-store level cosmetics, such as Revlon, available. This is the store to go to if you are not sure about a new product, given that there is a tester for nearly everything in the store. This allows you to make an educated purchase, instead of potentially wasting time and money on a product that you may not like or may not work as well as you thought.
Danielle R.
Freehold , NJ
423 reviews
Ulta is the best store ever! I am in ulta almost every week. I like Ulta better than Sephora because it has both drugstore makeup and high end makeup. Sephora only has high end! I have discovered so many products from ulta that are now my holy grail products. If you want both high end and drugstore makeup shop at Ulta. You won't be sorry and it will save you a trip!
Brittany B.
West Babylon, NY
74 reviews
I love Ulta, but their prices are high. I would have thought that they would have more deals or coupons or advantage points but I was clearly mistaken. Also there is so much to choose from I never know where to start and staffing seems to be slim. Kinda wish they had the MAC approach where you can get make overs by someone and beauty advice. Not advice from someone who just got out of high school and needs a job. Employees do not compare to the MAC employees which is kind of disappointing.
Jennifer J.
25 reviews
I love Ulta as a brand! I get good deals a lot and tend to spend a lot of money there! The only reason they don't get a 5 star is that I have not always had the best customer service at locations close to me, the ladies tend to be on the rude end. I do end up ordering online a lot because of that, but I think they offer a good selection at fair prices!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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