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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,424 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23424)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Alyssa V.
150 reviews
I love the variety of beauty products I can find at ulta, from high end to "low end". Every once and a while they have really great deals and occasionally send out 20% off entire purchase coupons which are awesome! The only bad thing about ulta at least in my area is that there isn't much help from the employees. They say hello when I walk in but don't ask if I need any additional help when browsing the aisles.
Yaneth H.
Houston, TX
15 reviews
Great selection of products , name brand and drug store options .. the salon is amazing, staff are well trained and can definitely help you find what you are looking for
Danine M.
Lyndhurst, NJ
54 reviews
This is by far my favorite place to shop. I could get lost in this store for hours! Every time I go I find new and exciting things to try. I always fill my basket with things and cant wait to get home and try them. I also love sharing my Ulta finds with friends and co workers who run to the store to try the same things. I am never disappointed when I shop there. I also love all the trial size items they sell by the counter which makes it so easy to try and fall in love with new products. Ulta is a must shop for all ladies who love makeup and treating themselves.
Liz W.
Madison, WI
60 reviews
I love this store so much. It is huge and beautiful and fun to shop in. The girls are always so nice and helpful in there. You can just have a conversation with them about your shared love of makeup! They have all their high end products available for swatching and testing, which is wonderful! They also has some drugstore products available for swatching, but not every single one. They have a huge selection of drugstore products available including NYX which I can't find anywhere else in my city! I wish they had a larger Benefit section and I wish they carried Milani!
Kristin L.
139 reviews
I have a major crush on Ulta. I love their rewards points plan. As you earn points, you can get $ off your purchases. Once you reach platinum status, your points don't expire. You have to spend $400 a year to earn and maintain platinum status, you then start earning extra points.
I still trust a few brands, like BareMinerals for foundation, but they have some great store brand products! I love their primers.
Tammy U.
Forest Grove, OR
91 reviews
This is by far my favorite place to go shopping for all my beauty needs. I shop online with them 1-2 times a week. They have a phenomenal rewards program and the customer service/guest services center is amazing. Customer service at their retail locations varies, but I have only had one complaint about one of the locations near me, and since there are several to choose from,, I just chose not to return to that location....They always seem to have what I'm looking for and they always, always have good promotions going on to give you more for your money!
Lyndsey B.
Perry, Fl
178 reviews
Anytime I need a beauty fix (which is often) I go to Ulta! They have anything and everything beauty! Salon in store which is amazing! Great sales and deals! Loads of gifts with purchase! Great products! You also get membership rewards! When you purchase anything they swipe your rewards cards and earn points which you can use toward future purchases! Also you get a free gift on your birthday! I buy all my bath, beauty, and hair care products here! Use to use all bath and body works products now I never go there due to the fact that ulta has much better products!
Andrea S.
Jber, AK
112 reviews
I love the products that are sold here! o also love that they have luxury and drug store makeup! but I can honestly say every time I visit one of the store the customer service is horrible. rude people who don't know squat about the products they are selling.
Corina R.
32 reviews
Ulta is alright, there is high end products and low end (drugstore) products. I have had a problem with trying to get my money back for a product that I highly disliked and there were problems. During another visit, I got the wrong color by accident, returned it and was able to switch it out, I did a swatch on my hand when I got home (my fault, should've done it in the store but couldn't remember the color name) and there were no problems. Iffy about Ulta, its a 50/50 chance. Depends who is working is my theory. Overall great place with good products
Maureen  M.
Philadelphia, PA
57 reviews
Ulta has a great selection of beauty products from high end to drugstore to salon brands. You can find shampoo from $40 to $4 and basically everything in between. Their rewards program is great too with points earned with every purchase and cash back offers with every $100 spent. The downside to shopping here is the employees are not particularly knowledgeable regarding the products. For the most part though they are friendly and try to help when they can. Overall a good place to shop but if you need expert advice it may not be the best place.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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