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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,036 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24036)
Q&A (190)
Media (415)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Sarah M.
Hillsdale, MI
95 reviews
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Beauty Junkie Expert
Level 3
I love this store because not only does it have high end products like Sephora, but it also carries more drugstore items. As a college student, I appreciate it being more budget friendly without sacrificing variety. I would recommend shopping here.
Huong T.
Saint Louis, MO
5 reviews
I purchased my first Too Faced Sweet Peach palette from Ulta when it first launched and fell in love!! The palette is gorgeous, to say the least, and it smells like peaches. By far the best palette I've gotten! You can create versatile everyday looks with it or create glam looks. I've hit pan on several of the shades and thankfully was able to get a backup palette and now they're permanent, thank goodness! Get it, you'll love yourself for it. Worth every dollar!
Tina K.
Clinton, IN
20 reviews
My local store has an amazing staff that are very helpful. So far I haven't had the opportunity to buy much from this store but the few things I have I have been very pleased with. Thier makeups tend to have more pigments then drug store make up
Ming-Li P.
Morrisville, PA
134 reviews
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Beauty Junkie Expert
Level 4
I love their BOGO deals and their rewards system. You can get great deals here if you are on a budget. They have drugstore and high end right next to each other, which is amazing.
Alyssa C.
New York, NY
19 reviews
Ulta is definitely the go to place when needing a beauty product. They have absolutely everything there. The only downside is that they sell out of top wanted products really fast
Isabelle T.
North Pole, AK
23 reviews
Ulta is by far my favorite place to shop for makeup in store and online. They have a wide range of brands lowend and highend. So everyone can find something they were looking for.
Stephanie V.
370 reviews
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Beauty Junkie Expert
Level 5
I absolutely love Ulta! They have a huge selection and variety of items to choose from. They are definitely a one stop shop for make-up. The website is easy to use and I have found some amazing deals on there for both their website and in stores. 
Birlenia M.
Pennsauken, NJ
42 reviews
At ulta you will always find everything you need and more! Here you have your high end products along with your favorite drug store brands it's like a dream store for us makeup lovers.
Nikki W.
48 reviews
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Beauty Junkie Expert
Level 1
Absolutely obsessed with Ulta! I love the points system, however I wish the employees were more well versed in the policies. I tried to use my points in store and the employee told me I could not use them on certain products. Shipping is super fast.
Erica D.
Racine, WI
197 reviews
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Beauty Junkie Expert
Level 3
Found some awsome lipsticks from Ulta brand and decided to try them out. Good thing I did cause they are geeat. The formula is so soft and comfortable. Most add to the collection.
Stephanie O.
Lehigh Acres, FL
14 reviews
Is this like a cheaper version of Sephora? Does it still offer the same quality?
Jazmin J.
8 reviews
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Beauty Junkie Expert
Level 3
What products do you recommend for contouring for beginners?
Ashley S.
Woodhaven, NY
12 reviews
I love ulta! Who else loves ulta?
Celia A.
S Richmond Hl, NY
85 reviews
Are ulta products any good? Good quality?
Molly S.
Chesapeake , VA
70 reviews
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Beauty Junkie Expert
Level 3
Is ULTA similar to a Sephora?

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