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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,011 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24011)
Q&A (190)
Media (413)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Geralyn S.
129 reviews
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Beauty Junkie Expert
Level 3
At least the ulta by me, it depends when you go whether the workers will be nice or not but ultimately I love the store. It can be overwhelming because there's so much to look through but that's any makeup store. I like they're rewards program, I think it's saved me a lot of money.
Vanessa C.
21 reviews
Their mascara is my all time fav. For the longest time I couldn't find the perfect mascara but I fell in love with their fiber strengthening mascara and have never turned back. I only buy their mascara.
Birlenia M.
Pennsauken, NJ
42 reviews
At ulta you will always find everything you need and more! Here you have your high end products along with your favorite drug store brands it's like a dream store for us makeup lovers.
Stephanie V.
370 reviews
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Beauty Junkie Expert
Level 5
I absolutely love Ulta! They have a huge selection and variety of items to choose from. They are definitely a one stop shop for make-up. The website is easy to use and I have found some amazing deals on there for both their website and in stores. 
Erica D.
Racine, WI
197 reviews
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Beauty Junkie Expert
Level 3
Found some awsome lipsticks from Ulta brand and decided to try them out. Good thing I did cause they are geeat. The formula is so soft and comfortable. Most add to the collection.
Megan R.
39 reviews
Tons of selection!! Seriously anything and everything you can think of under one roof. The employees are super knowledgeable and never pressure you to buy, which I love. Definitely recommend!
Blair R.
Overland Park, KS
12 reviews
The selection at Ulta is okay, though doesn't match what's available at Sephora. The staff is hit or miss with helpfulness and attitude at most stores. Okay for a quick trip and a decent return policy, but not great if you're trying to find a new product for a specific need.
Sarah M.
Hillsdale, MI
95 reviews
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Beauty Junkie Expert
Level 3
I love this store because not only does it have high end products like Sephora, but it also carries more drugstore items. As a college student, I appreciate it being more budget friendly without sacrificing variety. I would recommend shopping here.
Christina s.
Harriman, TN
991 reviews
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Beauty Junkie Expert
Level 5
I love ulta! They have great prices and all the brands you are looking for. The makeup gift sets during Christmas are my favorite to snag up for friends and family... and myself ;)
Dayna W.
Bayville, NJ
115 reviews
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Beauty Junkie Expert
Level 3
ULTA is the best beauty store I've ever been to! It's a mall for makeup. They have everything you'll ever need. The workers there are great to help you find what you're looking for I 100% recommend shopping here! Your life will be changed forever!
Diana S.
27 reviews
Can I find some specials for makeup?
Roxanne W.
Houston, TX
39 reviews
What do you use Ulta for the most?
Rocio R.
190 reviews
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Beauty Junkie Expert
Level 4
Renee S.
Bronx, NY
13 reviews
Does anyone know if Ulta carries It Cosmetics? I really want to try but I don't know where to find it.
Crystal C.
Santa Rosa, CA
24 reviews
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