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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,312 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23312)
Q&A (195)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kimberly J.
Lancaster, PA
14 reviews
Look, I love Sephora as much as the next girl, but it's a tad pricey. I am so happy I found Ulta. As a college student in the process of getting my masters degree, worrying about paying $50 for my foundation is a bit much for someone on a budget and I didn't want to go to a drugstore and use a less quality product. thankfully, Ulta holds higher quality brands at realistic prices. I love this stores online shop as well. it's easy, it's reliable, and it provides buyers with a rewards card far better than Sephoras. Not bashing Sephora here, just saying that Ulta is the budget option!
Hanna Lee A.
58 reviews
I absolutely love Ulta and their rewards program, they also have an amazing brow bar if you need to get your eyebrows done. They have a great make up selection and offer good sales.
Angelica G.
Cicero, IL
84 reviews
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Beauty Junkie Expert
Level 4
This my favorite place to shop for makeup. They always have GREAT deals and so much product. If you're into low end makeup like drugstore. They ALWAYS have coupons. I have spent thousands in this place in the last couple of years for gifts, salon services, and makeup. I just wish they hired more knowledgable staff. If you want better staff I would suggest Sephora instead, but for a better price and point system. Ulta only.
Katerina K.
Baltimore, Md
7 reviews
Ultra is my favorite online makeup store. They have great brands of makeup to choose from. Excellent prices, sales, and coupons. So easy and saves time. I just order, and great makeup shows up at my door step.
Valerie S.
Shickshinny, PA
43 reviews
I've shopped at ulta a few times over the last few years. I've honestly always considered myself more of a Sephora girl. BUT! Recently I have been very impressed with the marketing this company has been doing. As a young woman who loves beauty and has a degree in marketing, I have completely fallen in love with Ulta stores and their company! Ulta is also one of the only people to sell Mally Beauty products, other than QVC.
Dawn S.
Wilkes Barre, PA
53 reviews
love shopping at ulta they have everything! My latest discovery is the its a 10 line im amazed how nurishing it is to your hair esp when you color your hair, all the its a 10 are great
I love the makeup, skin care, fragrances and hair products varieties. The pricing is great. The customer service isnt that bad but its not great either. It is still a good store for beauty products.
Nicole E.
15 reviews
I love that Ulta has basically everything in one place. Unlike Sephora,they offer basic drug store brands like maybelline and Rimmel which is awesome. I also love their assortment of roll on perfumes
Robyn H.
Phoenix, AZ
79 reviews
This is literally the best place to buy makeup ever.
I love sephora and all but they are constantly out of stock of everything and I always have to buy it online.
Im not an online-shopping kind of girl. I love to swatch everything on my hand (I leave looking like I jumped into a pile of lipstick).
Their beauty consultants are always way more helpful than sephora.
Im by no means a sephora hater, I shop there all the time. I love their in house line, as well as Kat Von D, NARS and YSL.
But I find that Ulta is more directed in my price range.. PLUS THEY CARRY SO MUCH NYX.
Tori I.
Tuscaloosa, AL
55 reviews
Ulta is the superstore of make up! Anything and everything you can imagine. Easy to find help and get help. They will match any color to your personally complexion.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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