Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,494 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23494)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Erika C.
23 reviews
Ulta had a mix of drug store make up and Hi end make up, many choices. We can forget about their hair products either, dont forget to take a look at the OGX hair care products !
Tyrah H.
Jonesboro, GA
115 reviews
Great one stop shop I just wish the Ulta's in my area carried darker shades. I can't even test the new NXY Cover Effect Drops because they didn't provide any shades past tan.
MaryRose W.
Elizaville, NY
16 reviews
I love how ultra has pretty much everything in the store! I buy everything from my makeup to hair products, and amsahvung cream there! And they always have great prices!
Breanna K.
Mesa, AZ
38 reviews
The best store to go to for all your beauty needs. From makeup, to perfumes, to hair and brow services it has everything you could ever want. Ulta is my happy place. ❤️❤️
nikki a.
Woodland Hls, CA
50 reviews
I love that there are some high end products and some lower end products. it really is a one stop shop. I go here for so many things. And they have a decent reward system
Bailey M.
Winter Haven, FL
5 reviews
Ulta is my favorite go-to store for all make-up, nail, hair, and body needs. I used to shop at Wal-Mart and Target for beauty supplies, but ULTA is especially affordable and has a great selection. One stop shop!
Brittany B.
Grand Rapids, MI
6 reviews
Ultra has a great product selection, and they hire the best people to help out the customers. The employees are all very knowledgeable and have immaculate people skills.
Hailey L.
Little Elm, TX
31 reviews
Ulta is my favorite destination for drugstore makeup! I shop here all the time and love the service and quality of their brands. They have such a great range of products.
Caroline C.
Lebanon, KY
37 reviews
I usually go into ulta for hair products! You can find anything you ever dreamed of in ulta! I love how they have a drugstore side for makeup and a pro side for makeup!
Erika W.
Orlando, FL
4 reviews
Ulta is the best place to go when you need anything beauty. From haircuts to typical drugstore products they have it all. They sell a wide range of high end and low end products, so they have something affordable for everyone.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us