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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,493 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23493)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Bridget H.
South Milwaukee, WI
64 reviews
I absolutely love Anastasia Beverly Hills products. I regularly purchase 3 brow items from them and I love them all equally! I can't wait to get my hands on their foundation
Jen C.
Mebane, NC
419 reviews
My second favorite beauty store, I still give a five star for having salon and makeup in one store. They carry a range of cosmetics from low to higher price points. That is one thing that sets them apart. Many other cosmetic and beauty stores only carry higher priced items and neglect drug-store brands, even though they are popular with millennials.
Marissa D.
Wheeling, WV
78 reviews
We recently got an ultra near where I live. I like the variety of products and brands they sell. The employees don't seem to be as helpful as other make up stores I shop at.
Shannon B.
Piketon, OH
38 reviews
Love ulta. Anything u buy from there works and looks amazing !!! Im all for ulta !!!all there's products are amazing I suggest all there products. There' an amazing beauty supply company !!
Lauren G.
Berwick, PA
6 reviews
Love, love, love this store! They always have everything I need and more! They carry quality brands at all price points. Friendly, knowledgeable staff. Good loyalty program.
Debrena B.
Temple Terr, FL
19 reviews
Who doesn't love this well rounded beauty store ! Ulta is amazing from being able to purchase from the full line of N.y.x (only store i know of that has the full line) and other wonderful beauty products i love the line of real technique makeup brushes that they carry and also the different facial masks as well . when you 1st sign up as a reward member with them they also give you a 30% of coupon for their beauty salon (awesome!) which they do different facials and skin care including microdermabrasion (which i hope to start soon) lol love ulta !
Brooklyn B.
Greenbrier, AR
7 reviews
I absolutely love the Anastasia Beverly Hills Liquid Lipsticks! Definitely a go to and I would recommend them to anyone. They're so creamy and long lasting, I swear by them!
Charlotte S.
Dickson, TN
90 reviews
Slightly overwhelming, but a beauty and makeup heaven!! The first time I went there I spent almost 2 hours before deciding what to buy, there was just so much to choose from!
Michelle C.
Lexington, NC
4 reviews
I love Ulta. I can find everything I need there from prestige makeup to NYX and there is always a large selection of colors. And every time I buy a product I earn reward points for free things. Would definitely recommend to my friends.
Tabatha Z.
Youngsville, LA
46 reviews
My fiancé gets me a gift card to ulta every year! I always shop online because it's better deals sometimes! I love their primer and they are my go to for Clinique products!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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