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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,335 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23335)
Q&A (195)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Cassandra B.
Spring Hill, FL
79 reviews
Ulta is a great place to go if you want a lot of selection or hard-to-find products. They have high-end and drugstore products including makeup, skin and hair products, and perfume. Just keep in mind that you will be accosted constantly by the sales people. They're nice, but there a lot of them, and they will keep asking if you need help no matter how many times you tell them no. My biggest problem with Ulta is that they never seem to maintain their displays. Despite their large sales staff, the samples and testers are always destroyed and dirty and none of the products are where they should be. It always looks like a child has run through and destroyed the place.
Maggie k.
59 reviews
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Beauty Junkie Expert
Level 4
Love it. great assortment of products and they always have sales on their drugstore items. only annoying thing is that their coupons dont work on higher end products.
Marisa  P.
Farmingtn Hls, MI
125 reviews
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Beauty Junkie Expert
Level 3
Great store, good for both higher end and drugstore brands. The only think it loses a star for is that ulta does not carry all brands, but they still have a huge variety
Nicole T.
48 reviews
I love Ilya. It still has a lot of luxury items and such, but also has the drugstore section. I think that it's awesome that they offer some more affordable products.
Mikaela C.
Anaheim, CA
45 reviews
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Beauty Junkie Expert
Level 2
Perfect mix of high end beauty and drugstore favorites. Great coupons and very competitive pricing when sales hit. Highly recommend visiting an ULTA if you never have
Amanda W.
Niceville, FL
7 reviews
I like the store because it has both drugstore and high-end brands, but I think the associates are rude, especially if you prefer to shop in the cheaper areas of the store.
Angela C.
Phoenix, AZ
6 reviews
Ulta has to be my ultimate favorite store to shop at. They are always so clean and organized. I recently just bought some make up there and the products were awesome!
Paige K.
Fayetteville, AR
25 reviews
Ulta will forever be bae. I love that you can choose from high end and drugstore and they have not just makeup but nail products, hair care, skin care, and perfumes.
Polished W.
66 reviews
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Beauty Junkie Expert
Level 3
Ulta is great because you can use coupons and they carry drugstore and expensive brands. They have salons where you can get your hair cut or brows plucked in store.
Karen T.
Vail, AZ
14 reviews
Big huge variety in everything you need in beauty products. The women there are.aldo very knowledgeable 9n all their products and are there to assist you in your beauty needs.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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