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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,396 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23396)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Brooklyn B.
Greenbrier, AR
7 reviews
I absolutely love the Anastasia Beverly Hills Liquid Lipsticks! Definitely a go to and I would recommend them to anyone. They're so creamy and long lasting, I swear by them!
Charlotte S.
Dickson, TN
79 reviews
Slightly overwhelming, but a beauty and makeup heaven!! The first time I went there I spent almost 2 hours before deciding what to buy, there was just so much to choose from!
Michelle C.
Lexington, NC
4 reviews
I love Ulta. I can find everything I need there from prestige makeup to NYX and there is always a large selection of colors. And every time I buy a product I earn reward points for free things. Would definitely recommend to my friends.
Tabatha Z.
Youngsville, LA
46 reviews
My fiancé gets me a gift card to ulta every year! I always shop online because it's better deals sometimes! I love their primer and they are my go to for Clinique products!
Mimi V.
14 reviews
I love this store i spend so much time money and effort into my makeup. i love how it has the best of both worlds low end and high end make up so if I'm going in for another lorac palette or some more batiste dry shampoo I'm still getting my ulta rewards. they also have awesome events and have sales on high end stuff which sephora doesn't do last time i got 2 of the tooface sweet heart blushes for 15 dollars each vs. 30 dollars each. i also love that they give deluxe samples with purchases. their customer service is awesome however their employees don't know any better i had to read the urban decay electric palette warning label to one of their employees they had idea some shade were not for the immediate eye area.
Emily P.
18 reviews
Love this place because it has great sales and discounts if you subscribe to newsletter. Some months they have daily sales on a certain type if product. Great clearance section as well
Samantha M.
104 reviews
I go to Ulta for majority of my beauty needs. Ulta carries both high-end and drug store products which is perfect. I love high-end products, but don't often have the money to buy only high end products (plus some drug store products are great! Like NYX!). Ulta has an amazing return policy that helps if you aren't sure of a makeup shade or if a product will irritate your skin. You can also return products if they weren't as nice as you expected. This is especially important when you are paying A LOT for a product. I like the staff of these stores because they never make you feel pressured to buy anything, even if you try a product (almost every high end product has a sampler!). I will always shop at Ulta regularly.
Amie G.
Poestenkill , NY
289 reviews
I love that Ulta has both high end and drugstore brands. They have such a large variety of beauty products. They are always so friendly and willing to help with any questions.
Jaysa J.
Minneapolis, MN
38 reviews
I started really getting into make-up/hair care/skin care a few years ago and Ulta is about 10 miles away from me, so I started there. The staff are usually pretty helpful and kind, but I have been ignored or misjudged countless times as well. Their selection of products is good, with drugstore and high-end, but they don't seem to get restocked frequently. Their prices are higher than Walmart and Target, but they have an awesome return policy so it makes up for the price. All in all, I'd say Ulta is a good place to buy cosmetic items!
Dorothy P.
Elmsford, NY
32 reviews
I good to ulta but unfortunately their customer service is non existent. They are unhelpful and if you have a problem they do t follow up. I have been very disappointed in Ulta recently
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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